# #490354

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#490354`
- RGB: rgb(73, 3, 84)
- HSL: hsl(292, 93%, 17%)
- OKLCH: oklch(0.295 0.136 321.4)
- Relative luminance: 0.0212
- Nearest named color: Clairvoyant (#480656, Δ 0.55) — https://brandsweets.com/colors/clairvoyant
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/490354

## Tints & shades

- Tints (toward white): #6b047b, #8e06a2, #b007ca, #d209f1, #dd30f8, #e358f9, #ea7ffa, #f0a6fc, #f7cefd, #fdf5ff
- Shades (toward black): #45034f, #3c0245, #380240, #33023b, #2f0236, #27022c, #220127, #1e0122, #150119, #110114

## Harmonies

- Complementary: #0e5403
- Analogous: #210354, #540336
- Triadic: #544903, #035449
- Split-complementary: #365403, #035421
- Tetradic: #542103, #0e5403, #033654

## Colors that go with #490354

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [pool] — Crimson is paired with #490354 in 4 real palettes, including Marvel's brand system and Tim Hortons's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #490354 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #490354: 3 real palettes, including Heinz's brand system and Hinge's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Tide Pool and Visa's brand system put Midnight Blue beside #490354, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Visa (https://brandsweets.com/colors/brands/visa-com), Volkswagen (https://brandsweets.com/colors/brands/vw-com). — https://brandsweets.com/colors/midnightblue
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #490354: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #490354: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Blue** #0000ff [pool] — Two real palettes: Sketch's brand system and Tim Hortons's brand system put Blue beside #490354, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #490354: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.74:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.42:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c508e2 (4.51:1); AA: background → #8f8f8f (4.56:1); AAA: text → #e358f9 (7.03:1); AAA: background → #b3b3b3 (7.03:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/490354-c09fc1-a3cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#490354" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.