# #49034a

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#49034a`
- RGB: rgb(73, 3, 74)
- HSL: hsl(299, 92%, 15%)
- OKLCH: oklch(0.288 0.128 327.6)
- Relative luminance: 0.0198
- Nearest named color: Clairvoyant (#480656, Δ 2.238) — https://brandsweets.com/colors/clairvoyant
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/49034a

## Tints & shades

- Tints (toward white): #6f0571, #9a079d, #c108c4, #e70aeb, #f32cf6, #f554f8, #f77bf9, #faa2fb, #fccefd, #fef5ff
- Shades (toward black): #430345, #3f0340, #3a023b, #350236, #300231, #270227, #220122, #1d011d, #180118, #130114

## Harmonies

- Complementary: #044903
- Analogous: #250349, #490327
- Triadic: #494803, #034948
- Split-complementary: #274903, #034925
- Tetradic: #492503, #044903, #032749

## Colors that go with #49034a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #49034a: 6 real palettes, including Heinz's brand system and Discover's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Discover (https://brandsweets.com/colors/brands/discover-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Box (https://brandsweets.com/colors/brands/box-com). — https://brandsweets.com/colors/denim
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #49034a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Light Pink** #ffb6c1 [pool] — Light Pink shows up next to #49034a in 3 real palettes, including Sorbet and Macaron, as the lead colour. Seen in: Sorbet (https://brandsweets.com/palettes/light#sorbet), Macaron (https://brandsweets.com/palettes/light#macaron), Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop). — https://brandsweets.com/colors/lightpink
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Tide Pool and Volkswagen's brand system put Midnight Blue beside #49034a, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Volkswagen (https://brandsweets.com/colors/brands/vw-com), Allbirds (https://brandsweets.com/colors/brands/allbirds-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #49034a: 3 real palettes, including Sorbet and Macaron, as the accent. Seen in: Sorbet (https://brandsweets.com/palettes/light#sorbet), Macaron (https://brandsweets.com/palettes/light#macaron), Opera (https://brandsweets.com/colors/brands/opera-com). — https://brandsweets.com/colors/powderblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #49034a: 3 real palettes, including Discover's brand system and Hershey's's brand system, as the accent. Seen in: Discover (https://brandsweets.com/colors/brands/discover-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #49034a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #49034a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.05:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.4:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cf09d3 (4.63:1); AA: background → #8f8f8f (4.65:1); AAA: text → #f445f7 (7.04:1); AAA: background → #b3b3b3 (7.18:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/49034a-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#49034a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.