# #48acdb

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#48acdb`
- RGB: rgb(72, 172, 219)
- HSL: hsl(199, 67%, 57%)
- OKLCH: oklch(0.705 0.115 232.1)
- Relative luminance: 0.36
- Nearest named color: Cousteau (#55a9d6, Δ 1.179) — https://brandsweets.com/colors/cousteau
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/48acdb

## Tints & shades

- Tints (toward white): #59b4de, #6abce2, #7bc3e5, #8ccbe8, #a1d5ec, #b2dcf0, #c3e4f3, #d4ecf7, #e5f3fa, #f6fbfd
- Shades (toward black): #33a3d7, #2792c4, #2382af, #1e7299, #1a6284, #154f6a, #114055, #0d3040, #081d26, #030d11

## Harmonies

- Complementary: #db7648
- Analogous: #48dbc0, #4863db
- Triadic: #db48ac, #acdb48
- Split-complementary: #db4863, #dbc048
- Tetradic: #c048db, #db7648, #63db48

## Colors that go with #48acdb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #48acdb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Lido (https://brandsweets.com/palettes/vivid#lido), Blizzard (https://brandsweets.com/colors/brands/blizzard-com). — https://brandsweets.com/colors/charcoal
- **Peru** #cd853f [harmony, pool: complementary] — Peru sits directly opposite #48acdb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/peru
- **Amber** #ffbf00 [pool] — Amber is paired with #48acdb in 5 real palettes, including Salesforce's brand system and Blueprint, as the accent. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Warp's brand system and Canva's brand system put Blue beside #48acdb, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Canva (https://brandsweets.com/colors/brands/canva-com), Unity (https://brandsweets.com/colors/brands/unity-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #48acdb in 4 real palettes, including Elastic's brand system and Learning App, as the lead colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), PayPal (https://brandsweets.com/colors/brands/paypal-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #48acdb: 7 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #48acdb: 4 real palettes, including Venmo's brand system and Figma's brand system, as the lead colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Figma (https://brandsweets.com/colors/brands/figma), Patreon (https://brandsweets.com/colors/brands/patreon-com), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #48acdb in 4 real palettes, including Terminal and Unity's brand system, as the lead colour. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Unity (https://brandsweets.com/colors/brands/unity-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.56:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #217ca6 (4.67:1); AA: background → #383838 (4.58:1); AAA: text → #195f80 (7.02:1); AAA: background → #141414 (7.19:1)
- On black (#000000): 8.2:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Snowflake AI Data Cloud** — accent #45aee3 (Δ 1.168) — https://brandsweets.com/colors/brands/snowflake-com
- **Lamborghini** — secondary #29abe2 (Δ 1.921) — https://brandsweets.com/colors/brands/lamborghini-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/48acdb-9cb3c4-df4e66-1f232d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#48acdb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.