# #48994d

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#48994d`
- RGB: rgb(72, 153, 77)
- HSL: hsl(124, 36%, 44%)
- OKLCH: oklch(0.613 0.136 144.9)
- Relative luminance: 0.247
- Nearest named color: Golf Course (#5a9e4b, Δ 2.391) — https://brandsweets.com/colors/golf-course
- Moods: neutral
- Page: https://brandsweets.com/colors/48994d

## Tints & shades

- Tints (toward white): #50aa56, #63b668, #74be79, #89c88d, #9ad09e, #acd8af, #c1e2c3, #d2ead4, #e7f4e8, #f8fcf8
- Shades (toward black): #418b46, #3b7d3f, #346f38, #2e6131, #27532a, #214523, #1a371c, #142a15, #0d1c0e, #070e07

## Harmonies

- Complementary: #994893
- Analogous: #6b9948, #489976
- Triadic: #4d4899, #994d48
- Split-complementary: #764899, #99486b
- Tetradic: #486b99, #994893, #997648

## Colors that go with #48994d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #48994d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Kia's brand system and Instacart's brand system put Blue beside #48994d, as the accent. Seen in: Kia (https://brandsweets.com/colors/brands/kia-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #48994d in 5 real palettes, including DuckDuckGo's brand system and Five Guys's brand system, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #48994d: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Telehealth and Fintech Trust put Midnight Blue beside #48994d, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #48994d in 7 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Subaru (https://brandsweets.com/colors/brands/subaru-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #48994d in 10 real palettes, including Subaru's brand system and Wellness, as that palette's text colour. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Wellness (https://brandsweets.com/palettes/warm#wellness), Instacart (https://brandsweets.com/colors/brands/instacart-com), Acer (https://brandsweets.com/colors/brands/acer-com). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #48994d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.54:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3e8443 (4.58:1); AA: background → #212121 (4.55:1); AAA: text → #2e6131 (7.32:1)
- On black (#000000): 5.94:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #50aa56 (7.23:1)

## Brands using this color

- **Next.js** — secondary #449d5d (Δ 1.895) — https://brandsweets.com/colors/brands/nextjs-org

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/48994d-a2bea7-a24edf-1f2d26-edf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#48994d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.