# #48989d

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#48989d`
- RGB: rgb(72, 152, 157)
- HSL: hsl(184, 37%, 45%)
- OKLCH: oklch(0.632 0.078 200.9)
- Relative luminance: 0.2627
- Nearest named color: Baltic (#279d9f, Δ 2.2) — https://brandsweets.com/colors/baltic
- Moods: cool, modern
- Page: https://brandsweets.com/colors/48989d

## Tints & shades

- Tints (toward white): #50a8af, #65b3b8, #77bbc0, #88c4c8, #9dced2, #afd7da, #c0e0e2, #d2e8ea, #e7f3f4, #f8fcfc
- Shades (toward black): #428a8f, #3b7d81, #356f73, #2f6265, #285457, #204346, #1a3638, #13282a, #0d1b1c, #060d0e

## Harmonies

- Complementary: #9d4e48
- Analogous: #489d78, #486d9d
- Triadic: #9d4898, #989d48
- Split-complementary: #9d486d, #9d7848
- Tetradic: #78489d, #9d4e48, #6d9d48

## Colors that go with #48989d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #48989d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #48989d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #48989d in 6 real palettes, including Diner and Redfin's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Redfin (https://brandsweets.com/colors/brands/redfin-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #48989d: 11 real palettes, including Peacock and Dusk, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Dusk (https://brandsweets.com/palettes/cool#dusk), Gopro (https://brandsweets.com/colors/brands/gopro-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #48989d in 4 real palettes, including Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Open House (https://brandsweets.com/palettes/clean#open-house), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Tide Pool and Ford's brand system put Midnight Blue beside #48989d, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Ford (https://brandsweets.com/colors/brands/ford-com), SoFi (https://brandsweets.com/colors/brands/sofi-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 5 real palettes, including Gopro's brand system and Campus put Orange beside #48989d, as the accent. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Campus (https://brandsweets.com/palettes/friendly#campus), Graphite (https://brandsweets.com/palettes/technical#graphite), Olympics (https://brandsweets.com/colors/brands/olympics-com). — https://brandsweets.com/colors/orange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #48989d in 6 real palettes, including Confluent's brand system and Slate Workspace, as the supporting colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Elastic (https://brandsweets.com/colors/brands/elastic-co), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.36:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3d8085 (4.54:1); AA: background → #262626 (4.51:1); AAA: text → #2d5e62 (7.27:1)
- On black (#000000): 6.25:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #4da2a8 (7.05:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/48989d-a2b9be-df4e8a-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#48989d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.