# #488e99

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#488e99`
- RGB: rgb(72, 142, 153)
- HSL: hsl(188, 36%, 44%)
- OKLCH: oklch(0.606 0.072 208.8)
- Relative luminance: 0.2302
- Nearest named color: Blue Moon (#3992a8, Δ 2.313) — https://brandsweets.com/colors/blue-moon
- Moods: cool, modern
- Page: https://brandsweets.com/colors/488e99

## Tints & shades

- Tints (toward white): #509eaa, #63abb6, #74b4be, #89bfc8, #9ac9d0, #acd2d8, #c1dde2, #d2e7ea, #e7f2f4, #f8fbfc
- Shades (toward black): #41818b, #3b747d, #34676f, #2e5a61, #274d53, #214045, #1a3437, #14272a, #0d1a1c, #070d0e

## Harmonies

- Complementary: #995348
- Analogous: #48997b, #486599
- Triadic: #99488e, #8e9948
- Split-complementary: #994865, #997b48
- Tetradic: #7b4899, #995348, #659948

## Colors that go with #488e99

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #488e99: softer than #000 and cool enough to feel like part of the same palette. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Coastal (https://brandsweets.com/palettes/cool#coastal), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #488e99: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Wellness (https://brandsweets.com/palettes/warm#wellness), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #488e99: 6 real palettes, including Hershey's's brand system and Ink & Paper, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Intel (https://brandsweets.com/colors/brands/intel-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #488e99 in 9 real palettes, including Diner and Redfin's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Redfin (https://brandsweets.com/colors/brands/redfin-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #488e99: 15 real palettes, including Peacock and Campus, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Campus (https://brandsweets.com/palettes/friendly#campus), Discover (https://brandsweets.com/colors/brands/discover-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #488e99: 4 real palettes, including Honda's brand system and Wendy's's brand system, as the supporting colour. Seen in: Honda (https://brandsweets.com/colors/brands/honda-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/firebrick
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #488e99 in 5 real palettes, including Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Tide Pool and Ford's brand system put Midnight Blue beside #488e99, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Ford (https://brandsweets.com/colors/brands/ford-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.75:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #407e87 (4.61:1); AA: background → #1c1c1c (4.55:1); AAA: text → #2f5d65 (7.31:1)
- On black (#000000): 5.6:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #52a1ad (7.06:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/488e99-a2b7be-df4e81-1f252d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#488e99" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.