# #48490d

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#48490d`
- RGB: rgb(72, 73, 13)
- HSL: hsl(61, 70%, 17%)
- OKLCH: oklch(0.392 0.078 110.5)
- Relative luminance: 0.0617
- Nearest named color: Alligator Gladiator (#444411, Δ 1.86) — https://brandsweets.com/colors/alligator-gladiator
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/48490d

## Tints & shades

- Tints (toward white): #6b6c13, #8d8f19, #afb21f, #d1d425, #dcdf49, #e3e56c, #eaeb8e, #f0f1b1, #f7f7d4, #fdfdf6
- Shades (toward black): #44450c, #3c3d0b, #38380a, #333409, #2f3008, #262707, #222306, #1e1e05, #151604, #111103

## Harmonies

- Complementary: #0e0d4a
- Analogous: #4a2c0d, #2a4a0d
- Triadic: #0d494a, #4a0d49
- Split-complementary: #0d2a4a, #2c0d4a
- Tetradic: #0d4a2c, #0e0d4a, #4a0d2a

## Colors that go with #48490d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 6 real palettes, including Rolex's brand system and Jeep's brand system put Blue beside #48490d, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #48490d: 5 real palettes, including Notion's brand system and Desert Road. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bakery (https://brandsweets.com/palettes/warm#bakery), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #48490d in 5 real palettes, including MAC Cosmetics's brand system and Dunkin''s brand system, as the supporting colour. Seen in: MAC Cosmetics (https://brandsweets.com/colors/brands/maccosmetics-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Burger King (https://brandsweets.com/colors/brands/bk-com). — https://brandsweets.com/colors/crimson
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #48490d in 5 real palettes, including CircleCI's brand system and Neon's brand system, as the supporting colour. Seen in: CircleCI (https://brandsweets.com/colors/brands/circleci-com), Neon (https://brandsweets.com/colors/brands/neon-tech), Chime (https://brandsweets.com/colors/brands/chime-com), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com). — https://brandsweets.com/colors/emerald-green
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #48490d: 5 real palettes, including Domino's's brand system and Bookshop, as the accent. Seen in: Domino's (https://brandsweets.com/colors/brands/dominos-com), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/saddlebrown
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #48490d: 7 real palettes, including Stone and Pine & Birch, as the supporting colour. Seen in: Stone (https://brandsweets.com/palettes/neutral#stone), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/sage-green
- **Blue Violet** #8a2be2 [harmony: complementary] — Blue Violet sits directly opposite #48490d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/blueviolet
- **Cream** #fffdd0 [role] — Cream is the surface #48490d wants: a warm off-white that shares its undertone, so #48490d reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.4:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.23:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #787915 (4.54:1); AA: background → #b5b5b5 (4.58:1); AAA: text → #9a9c1c (7.15:1); AAA: background → #e0e0e0 (7.12:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/48490d-babea2-4e92df-272d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#48490d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.