# #48400a

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#48400a`
- RGB: rgb(72, 64, 10)
- HSL: hsl(52, 76%, 16%)
- OKLCH: oklch(0.369 0.07 100.4)
- Relative luminance: 0.0507
- Nearest named color: Alligator Gladiator (#444411, Δ 1.282) — https://brandsweets.com/colors/alligator-gladiator
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/48400a

## Tints & shades

- Tints (toward white): #6c5f0f, #907f14, #b8a319, #dcc31e, #e5ce3e, #ead762, #eee186, #f4ebae, #f9f4d2, #fefdf6
- Shades (toward black): #433c09, #3f3809, #363007, #312c07, #2d2806, #282406, #242005, #1b1804, #161403, #121002

## Harmonies

- Complementary: #0a1248
- Analogous: #48210a, #31480a
- Triadic: #0a4840, #400a48
- Split-complementary: #0a3148, #210a48
- Tetradic: #0a4821, #0a1248, #480a31

## Colors that go with #48400a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [harmony, pool: split] — Denim is a split-complement of #48400a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), YouTube (https://brandsweets.com/colors/brands/youtube-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #48400a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Saffron (https://brandsweets.com/palettes/warm#saffron), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/teal
- **Slate Blue** #6a5acd [harmony, pool: complementary] — Slate Blue sits directly opposite #48400a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/slateblue
- **Blue** #0000ff [pool] — 8 real palettes, including Dunkin''s brand system and Jeep's brand system put Blue beside #48400a, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Garden Wedding and Nursery put Blush Pink beside #48400a, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nursery (https://brandsweets.com/palettes/light#nursery), Blush (https://brandsweets.com/palettes/light#blush), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Copper** #b87333 [pool] — Designers have shipped Copper with #48400a: 4 real palettes, including Notion's brand system and Bakery. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Bakery (https://brandsweets.com/palettes/warm#bakery), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #48400a in 8 real palettes, including Dunkin''s brand system and Burger King's brand system, as the accent. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Burger King (https://brandsweets.com/colors/brands/bk-com), M&M's (https://brandsweets.com/colors/brands/mms-com), MAC Cosmetics (https://brandsweets.com/colors/brands/maccosmetics-com). — https://brandsweets.com/colors/crimson
- **Cream** #fffdd0 [role] — Cream is the surface #48400a wants: a warm off-white that shares its undertone, so #48400a reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.43:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.01:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #877712 (4.68:1); AA: background → #ababab (4.54:1); AAA: text → #ab9717 (7.17:1); AAA: background → #d4d4d4 (7.04:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/48400a-c4c39c-4ea7df-292d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#48400a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.