# #48195d

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#48195d`
- RGB: rgb(72, 25, 93)
- HSL: hsl(281, 58%, 23%)
- OKLCH: oklch(0.321 0.12 313.4)
- Relative luminance: 0.0286
- Nearest named color: Fading Horizon (#442266, Δ 2.477) — https://brandsweets.com/colors/fading-horizon
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/48195d

## Tints & shades

- Tints (toward white): #60217d, #762999, #8e31b9, #a142cd, #b162d5, #bf7edd, #cf9ee5, #ddbbed, #eddbf5, #fbf7fd
- Shades (toward black): #411655, #3b144d, #351244, #2e103c, #2b0f38, #250d30, #1f0b28, #190920, #130618, #0c0410

## Harmonies

- Complementary: #2e5d19
- Analogous: #25195d, #5d1950
- Triadic: #5d4719, #195d47
- Split-complementary: #505d19, #195d25
- Tetradic: #5d2519, #2e5d19, #19505d

## Colors that go with #48195d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #48195d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #48195d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #48195d in 6 real palettes, including Marvel's brand system and Casper Sleep's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #48195d: 9 real palettes, including Hinge's brand system and Discover's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Discover (https://brandsweets.com/colors/brands/discover-com), Heinz (https://brandsweets.com/colors/brands/heinz-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com). — https://brandsweets.com/colors/denim
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #48195d: 5 real palettes, including Macaron and Frost & Ember, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Sorbet (https://brandsweets.com/palettes/light#sorbet), Opera (https://brandsweets.com/colors/brands/opera-com). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #48195d in 6 real palettes, including Confluent's brand system and Docker's brand system, as the supporting colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Docker (https://brandsweets.com/colors/brands/docker-com), Discord (https://brandsweets.com/colors/brands/discord), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com). — https://brandsweets.com/colors/royalblue
- **Sky Blue** #87ceeb [pool] — Sky Blue is paired with #48195d in 5 real palettes, including Harbour and Dusty Blue, as the supporting colour. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Boeing (https://brandsweets.com/colors/brands/boeing-com), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/skyblue
- **Slate Gray** #708090 [pool] — 5 real palettes, including Bloomberg's brand system and Hermès's brand system put Slate Gray beside #48195d, as the accent. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/slategray

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.35:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.57:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a74ed0 (4.64:1); AA: background → #969696 (4.51:1); AAA: text → #bf7edd (7.24:1); AAA: background → #bdbdbd (7.11:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/48195d-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#48195d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.