# #480174

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#480174`
- RGB: rgb(72, 1, 116)
- HSL: hsl(277, 98%, 23%)
- OKLCH: oklch(0.321 0.166 305.2)
- Relative luminance: 0.0266
- Nearest named color: indigo (#4b0082, Δ 2.477) — https://brandsweets.com/colors/indigo
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/480174

## Tints & shades

- Tints (toward white): #61029d, #7702c0, #9002e8, #a312fd, #b23afd, #c05dfd, #d086fe, #dea9fe, #edd2ff, #fbf5ff
- Shades (toward black): #42016a, #3c0160, #350156, #2f014c, #2c0147, #26013d, #1f0132, #190028, #13001e, #0d0014

## Harmonies

- Complementary: #2d7401
- Analogous: #0f0174, #740167
- Triadic: #744801, #017448
- Split-complementary: #677401, #01740f
- Tetradic: #740f01, #2d7401, #016774

## Colors that go with #480174

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #480174 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #480174: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #480174: 3 real palettes, including Purina Pro Plan's brand system and Blue Mono, as the accent. Seen in: Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #480174 in 3 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #480174: 3 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #480174: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #480174: two real palettes: Peacock's brand system and Blue Mono, as the accent. Seen in: Peacock (https://brandsweets.com/colors/brands/peacocktv-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cornflowerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #480174: two real palettes: Nintendo's brand system and Datadog's brand system, as the accent. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.71:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.53:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ac2bfd (4.52:1); AA: background → #949494 (4.52:1); AAA: text → #c66dfe (7.02:1); AAA: background → #bababa (7.06:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/480174-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#480174" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.