# #48004c

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#48004c`
- RGB: rgb(72, 0, 76)
- HSL: hsl(297, 100%, 15%)
- OKLCH: oklch(0.285 0.133 325.8)
- Relative luminance: 0.019
- Nearest named color: Clairvoyant (#480656, Δ 1.969) — https://brandsweets.com/colors/clairvoyant
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/48004c

## Tints & shades

- Tints (toward white): #6f0075, #9b00a3, #c200cc, #e900f5, #f424ff, #f64dff, #f875ff, #fa9eff, #fcccff, #fef5ff
- Shades (toward black): #440047, #3f0042, #3a003d, #350038, #300033, #270029, #220024, #1d001f, #180019, #130014

## Harmonies

- Complementary: #044d00
- Analogous: #22004d, #4d002a
- Triadic: #4d4900, #004d49
- Split-complementary: #2a4d00, #004d22
- Tetradic: #4d2200, #044d00, #002a4d

## Colors that go with #48004c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #48004c: 4 real palettes, including Heinz's brand system and Discover's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Discover (https://brandsweets.com/colors/brands/discover-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Box (https://brandsweets.com/colors/brands/box-com). — https://brandsweets.com/colors/denim
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #48004c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #48004c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Volkswagen (https://brandsweets.com/colors/brands/vw-com). — https://brandsweets.com/colors/charcoal
- **Light Pink** #ffb6c1 [pool] — Light Pink shows up next to #48004c in 3 real palettes, including Sorbet and Macaron, as the lead colour. Seen in: Sorbet (https://brandsweets.com/palettes/light#sorbet), Macaron (https://brandsweets.com/palettes/light#macaron), Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop). — https://brandsweets.com/colors/lightpink
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #48004c: 3 real palettes, including Sorbet and Opera's brand system, as the accent. Seen in: Sorbet (https://brandsweets.com/palettes/light#sorbet), Opera (https://brandsweets.com/colors/brands/opera-com), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #48004c: 3 real palettes, including Discover's brand system and FedEx's brand system, as the accent. Seen in: Discover (https://brandsweets.com/colors/brands/discover-com), FedEx (https://brandsweets.com/colors/brands/fedex-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #48004c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #48004c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.22:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.38:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cb00d6 (4.51:1); AA: background → #8c8c8c (4.53:1); AAA: text → #f642ff (7.14:1); AAA: background → #b0b0b0 (7.02:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/48004c-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#48004c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.