# #480048

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#480048`
- RGB: rgb(72, 0, 72)
- HSL: hsl(300, 100%, 14%)
- OKLCH: oklch(0.282 0.13 328.4)
- Relative luminance: 0.0185
- Nearest named color: Velvet Cosmos (#441144, Δ 2.619) — https://brandsweets.com/colors/velvet-cosmos
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/480048

## Tints & shades

- Tints (toward white): #700070, #9e009e, #c700c7, #f500f5, #ff1fff, #ff47ff, #ff75ff, #ff9eff, #ffccff, #fff5ff
- Shades (toward black): #420042, #3d003d, #380038, #330033, #2e002e, #290029, #240024, #1f001f, #190019, #140014

## Harmonies

- Complementary: #004700
- Analogous: #240047, #470024
- Triadic: #474700, #004747
- Split-complementary: #244700, #004724
- Tetradic: #472400, #004700, #002447

## Colors that go with #480048

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #480048: 4 real palettes, including Heinz's brand system and Discover's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Discover (https://brandsweets.com/colors/brands/discover-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Box (https://brandsweets.com/colors/brands/box-com). — https://brandsweets.com/colors/denim
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #480048 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #480048: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Volkswagen (https://brandsweets.com/colors/brands/vw-com). — https://brandsweets.com/colors/charcoal
- **Light Pink** #ffb6c1 [pool] — Light Pink shows up next to #480048 in 3 real palettes, including Sorbet and Pastel Pop, as the lead colour. Seen in: Sorbet (https://brandsweets.com/palettes/light#sorbet), Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/lightpink
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #480048: 3 real palettes, including Sorbet and Opera's brand system, as the accent. Seen in: Sorbet (https://brandsweets.com/palettes/light#sorbet), Opera (https://brandsweets.com/colors/brands/opera-com), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #480048: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #480048: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue** #0000ff [pool] — Two real palettes: Sketch's brand system and Tim Hortons's brand system put Blue beside #480048, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.34:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.37:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d100d1 (4.63:1); AA: background → #8c8c8c (4.56:1); AAA: text → #ff29ff (7.01:1); AAA: background → #b0b0b0 (7.07:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/480048-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#480048" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.