# #4790cd

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4790cd`
- RGB: rgb(71, 144, 205)
- HSL: hsl(207, 57%, 54%)
- OKLCH: oklch(0.633 0.118 246.3)
- Relative luminance: 0.2569
- Nearest named color: Blue Burst (#309cd0, Δ 3.361) — https://brandsweets.com/colors/blue-burst
- Moods: cool, modern
- Page: https://brandsweets.com/colors/4790cd

## Tints & shades

- Tints (toward white): #579ad1, #6ba6d6, #7bb0db, #8fbce0, #9fc5e5, #afcfe9, #c3dbef, #d3e5f3, #e7f1f8, #f7fafd
- Shades (toward black): #3684c4, #3077b0, #2b699c, #255c88, #204e74, #1a4160, #15334c, #0f2638, #0a1824, #040b10

## Harmonies

- Complementary: #cd8347
- Analogous: #47cdc6, #474ecd
- Triadic: #cd4790, #90cd47
- Split-complementary: #cd474e, #cdc647
- Tetradic: #c647cd, #cd8347, #4ecd47

## Colors that go with #4790cd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4790cd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Plaid (https://brandsweets.com/colors/brands/plaid-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #4790cd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #4790cd in 12 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Qualcomm's brand system and Readymag's brand system put Blue beside #4790cd, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Unity (https://brandsweets.com/colors/brands/unity-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #4790cd: 7 real palettes, including Hershey's's brand system and Blue Mono, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #4790cd in 9 real palettes, including NASCAR's brand system and Retro Pop, as the supporting colour. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #4790cd in 4 real palettes, including Elastic's brand system and Playground, as the lead colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Playground (https://brandsweets.com/palettes/bold#playground), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #4790cd: 9 real palettes, including Telegram's brand system and Patreon's brand system, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Patreon (https://brandsweets.com/colors/brands/patreon-com), Astro (https://brandsweets.com/colors/brands/astro-build), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.42:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3179b4 (4.64:1); AA: background → #242424 (4.54:1); AAA: text → #255c88 (7.08:1)
- On black (#000000): 6.14:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5b9cd2 (7.13:1)

## Brands using this color

- **Retool** — accent #518dd2 (Δ 1.498) — https://brandsweets.com/colors/brands/retool-com
- **Telegram** — secondary #318fd3 (Δ 1.785) — https://brandsweets.com/colors/brands/telegram-org

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4790cd-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4790cd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.