# #477c94

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#477c94`
- RGB: rgb(71, 124, 148)
- HSL: hsl(199, 35%, 43%)
- OKLCH: oklch(0.559 0.068 229)
- Relative luminance: 0.1789
- Nearest named color: Cry Me a River (#427898, Δ 1.629) — https://brandsweets.com/colors/cry-me-a-river
- Moods: cool, modern
- Page: https://brandsweets.com/colors/477c94

## Tints & shades

- Tints (toward white): #518da9, #6199b3, #75a6bd, #87b1c5, #9bbfcf, #accad7, #c1d7e1, #d2e2e9, #e7eff3, #f8fbfc
- Shades (toward black): #417086, #3a6578, #33596b, #2d4e5d, #284553, #213a45, #1b2e37, #142329, #0d171c, #070c0e

## Harmonies

- Complementary: #946047
- Analogous: #479486, #475594
- Triadic: #94477c, #7c9447
- Split-complementary: #944755, #948647
- Tetradic: #864794, #946047, #559447

## Colors that go with #477c94

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #477c94: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #477c94 in 5 real palettes, including Beach Hut and Lemon Squeezy's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #477c94: 6 real palettes, including Fintech Trust and Glacier, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #477c94: 8 real palettes, including Riverbed and Dusk, as the accent. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Dusk (https://brandsweets.com/palettes/cool#dusk), Wellness (https://brandsweets.com/palettes/warm#wellness), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #477c94 in 14 real palettes, including Retro Pop and Redfin's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #477c94: 4 real palettes, including Deep Water and Astro's brand system, as the lead colour. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #477c94: 16 real palettes, including Campus and Discover's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Discover (https://brandsweets.com/colors/brands/discover-com), Capital One (https://brandsweets.com/colors/brands/capitalone-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com). — https://brandsweets.com/colors/denim
- **Sienna** #a0522d [harmony: complementary] — Sienna sits directly opposite #477c94 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/sienna

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.59:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #355c6e (7.22:1)
- On black (#000000): 4.58:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #689db6 (7.09:1)

## Curated palettes containing it

- **Retro Pop** (playful, bold, warm) — #e63946, #457b9d, #f4a261, #fff4e0, #23201c — Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast. — tool: https://brandsweets.com/palettes/new/e63946-457b9d-f4a261-fff4e0-23201c — collection: https://brandsweets.com/palettes/playful

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/477c94-9cb3c4-df4e66-1f232d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#477c94" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.