# #475eb8

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#475eb8`
- RGB: rgb(71, 94, 184)
- HSL: hsl(228, 44%, 50%)
- OKLCH: oklch(0.511 0.144 269.9)
- Relative luminance: 0.1281
- Nearest named color: God of Rain (#4466cc, Δ 3.514) — https://brandsweets.com/colors/god-of-rain
- Moods: cool, modern
- Page: https://brandsweets.com/colors/475eb8

## Tints & shades

- Tints (toward white): #5a6ebf, #6c7ec6, #7b8bcc, #8d9bd3, #a0abda, #b2bbe1, #c4cbe8, #d3d8ee, #e5e8f5, #f8f9fc
- Shades (toward black): #4054a5, #3b4d97, #334484, #2e3c76, #273363, #1f2951, #1a2242, #131830, #0d1121, #06080f

## Harmonies

- Complementary: #b8a147
- Analogous: #4796b8, #6947b8
- Triadic: #b8475e, #5eb847
- Split-complementary: #b86947, #96b847
- Tetradic: #b84796, #b8a147, #47b869

## Colors that go with #475eb8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #475eb8: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #475eb8 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #475eb8 in 9 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #475eb8, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #475eb8: 7 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #475eb8 in 18 real palettes, including Netflix's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #475eb8: 7 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Calm (https://brandsweets.com/colors/brands/calm-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #475eb8: 6 real palettes, including Apple's brand system and HashiCorp's brand system, as the supporting colour. Seen in: Apple (https://brandsweets.com/colors/brands/apple-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Coursera (https://brandsweets.com/colors/brands/coursera-org). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.9:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3f53a2 (7.07:1)
- On black (#000000): 3.56:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5d71c0 (4.59:1); AA: background → #e3e3e3 (4.59:1); AAA: text → #8695d0 (7.22:1)

## Brands using this color

- **Campbell's** — accent #3860be (Δ 1.805) — https://brandsweets.com/colors/brands/campbells-com
- **Coca-Cola** — accent #3860be (Δ 1.805) — https://brandsweets.com/colors/brands/coca-cola-com
- **Guinness** — accent #3860be (Δ 1.805) — https://brandsweets.com/colors/brands/guinness-com
- **Heinz** — accent #3860be (Δ 1.805) — https://brandsweets.com/colors/brands/heinz-com
- **Hinge** — accent #3860be (Δ 1.805) — https://brandsweets.com/colors/brands/hinge-co
- **Jack Daniel's** — primary #3860be (Δ 1.805) — https://brandsweets.com/colors/brands/jackdaniels-com
- **L'Oréal** — accent #3860be (Δ 1.805) — https://brandsweets.com/colors/brands/loreal-com
- **Maybelline** — accent #3860be (Δ 1.805) — https://brandsweets.com/colors/brands/maybelline-com
- **Netflix** — accent #3860be (Δ 1.805) — https://brandsweets.com/colors/brands/netflix
- **Nikon** — secondary #3860be (Δ 1.805) — https://brandsweets.com/colors/brands/nikon-com
- **Paramount+** — primary #3860be (Δ 1.805) — https://brandsweets.com/colors/brands/paramountplus-com
- **Pixar** — secondary #3860be (Δ 1.805) — https://brandsweets.com/colors/brands/pixar-com
- **Starlink** — secondary #3860be (Δ 1.805) — https://brandsweets.com/colors/brands/starlink-com
- **Ulta Beauty** — secondary #3860be (Δ 1.805) — https://brandsweets.com/colors/brands/ulta-com
- **Victoria's Secret** — accent #3860be (Δ 1.805) — https://brandsweets.com/colors/brands/victoriassecret-com
- **Warner Bros.** — secondary #3860be (Δ 1.805) — https://brandsweets.com/colors/brands/warnerbros-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/475eb8-9c9fc4-df7c4e-231f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#475eb8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.