# #4752cd

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4752cd`
- RGB: rgb(71, 82, 205)
- HSL: hsl(235, 57%, 54%)
- OKLCH: oklch(0.504 0.188 273.6)
- Relative luminance: 0.1178
- Nearest named color: Arcane Brew (#5260e1, Δ 4.823) — https://brandsweets.com/colors/arcane-brew
- Moods: cool, modern
- Page: https://brandsweets.com/colors/4752cd

## Tints & shades

- Tints (toward white): #5761d1, #6b74d6, #7b83db, #8f96e0, #9fa5e5, #afb4e9, #c3c7ef, #d3d6f3, #e7e8f8, #f7f7fd
- Shades (toward black): #3642c4, #303bb0, #2b349c, #252e88, #202774, #1a2060, #15194c, #0f1338, #0a0c24, #040510

## Harmonies

- Complementary: #cdc147
- Analogous: #4795cd, #7f47cd
- Triadic: #cd4752, #52cd47
- Split-complementary: #cd7f47, #95cd47
- Tetradic: #cd4795, #cdc147, #47cd7f

## Colors that go with #4752cd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4752cd: softer than #000 and cool enough to feel like part of the same palette. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #4752cd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #4752cd in 8 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Pixar's brand system and Zillow's brand system put Blue beside #4752cd, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Signal (https://brandsweets.com/colors/brands/signal-org). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #4752cd: 8 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), NBA (https://brandsweets.com/colors/brands/nba-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #4752cd in 18 real palettes, including Netflix's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Dark Orchid** #9932cc [harmony, pool: analogous] — Dark Orchid is #4752cd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/darkorchid
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #4752cd: 7 real palettes, including Calm's brand system and Kraken's brand system, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.26:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3b47c9 (7.17:1)
- On black (#000000): 3.36:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #636cd4 (4.63:1); AA: background → #dbdbdb (4.52:1); AAA: text → #8b92df (7.27:1)

## Brands using this color

- **Brave** — secondary #434fcf (Δ 0.977) — https://brandsweets.com/colors/brands/brave-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4752cd-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4752cd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.