# #473768

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#473768`
- RGB: rgb(71, 55, 104)
- HSL: hsl(260, 31%, 31%)
- OKLCH: oklch(0.378 0.083 297.3)
- Relative luminance: 0.0507
- Nearest named color: Her Highness (#432e6f, Δ 3.059) — https://brandsweets.com/colors/her-highness
- Moods: cool, muted
- Page: https://brandsweets.com/colors/473768

## Tints & shades

- Tints (toward white): #57437f, #654d93, #755ba9, #8973b5, #9d8ac1, #ad9ecc, #c1b6d8, #d5cde5, #e6e1ef, #f9f8fb
- Shades (toward black): #40315e, #3b2e57, #35284d, #2e2343, #29203c, #221a32, #1b1528, #15101e, #100c17, #09070d

## Harmonies

- Complementary: #576837
- Analogous: #373f68, #5f3768
- Triadic: #684737, #376847
- Split-complementary: #685f37, #3f6837
- Tetradic: #68373f, #576837, #37685f

## Colors that go with #473768

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #473768's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Glacier (https://brandsweets.com/palettes/cool#glacier), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 8 real palettes, including Alaska Airlines's brand system and Dunkin''s brand system put Blue beside #473768, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #473768: 4 real palettes, including Open House and Dusk, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Coastal (https://brandsweets.com/palettes/cool#coastal), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #473768: 4 real palettes, including Bramble and Notion's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Notion (https://brandsweets.com/colors/brands/notion), Dusk (https://brandsweets.com/palettes/cool#dusk), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #473768 in 9 real palettes, including Marvel's brand system and Casper Sleep's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #473768: 4 real palettes, including Lamborghini's brand system and Kraken's brand system, as the supporting colour. Seen in: Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #473768: 12 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #473768: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.43:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.01:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8069b0 (4.57:1); AA: background → #ababab (4.54:1); AAA: text → #9f8dc3 (7.07:1); AAA: background → #d4d4d4 (7.03:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/473768-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#473768" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.