# #472e99

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#472e99`
- RGB: rgb(71, 46, 153)
- HSL: hsl(254, 54%, 39%)
- OKLCH: oklch(0.4 0.164 287.2)
- Relative luminance: 0.0559
- Nearest named color: Bluebell (#333399, Δ 3.323) — https://brandsweets.com/colors/bluebell
- Moods: cool, modern
- Page: https://brandsweets.com/colors/472e99

## Tints & shades

- Tints (toward white): #5235b1, #5e3fc6, #7256cd, #856ed4, #9985db, #aa99e1, #bdb0e8, #d1c8ef, #e5e0f6, #f8f7fd
- Shades (toward black): #412a8d, #3a267e, #352272, #2d1d62, #281a56, #211547, #1b123b, #140d2b, #0f091f, #070510

## Harmonies

- Complementary: #80992e
- Analogous: #2e4a99, #7d2e99
- Triadic: #99472e, #2e9947
- Split-complementary: #997d2e, #4a992e
- Tetradic: #992e4a, #80992e, #2e997d

## Colors that go with #472e99

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [harmony, pool: analogous] — Denim is #472e99's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Slack (https://brandsweets.com/colors/brands/slack-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/denim
- **Blue** #0000ff [pool] — 4 real palettes, including Zillow's brand system and Procter & Gamble's brand system put Blue beside #472e99, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #472e99: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #472e99 in 7 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #472e99: 4 real palettes, including Datadog's brand system and MLB's brand system, as the accent. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), MLB (https://brandsweets.com/colors/brands/mlb-com), 3M (https://brandsweets.com/colors/brands/3m-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 12 real palettes, including Kraken's brand system and Blue Mono put Midnight Blue beside #472e99, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Air France (https://brandsweets.com/colors/brands/airfrance-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #472e99 in 9 real palettes, including Nokia's brand system and Nivea's brand system, as the supporting colour. Seen in: Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), NHL (https://brandsweets.com/colors/brands/nhl-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #472e99: 4 real palettes, including FedEx's brand system and Fintech Trust, as the accent. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.91:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.12:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7c62d0 (4.51:1); AA: background → #b0b0b0 (4.57:1); AAA: text → #9c89dc (7.03:1); AAA: background → #d9d9d9 (7.02:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/472e99-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#472e99" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.