# #472c90

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#472c90`
- RGB: rgb(71, 44, 144)
- HSL: hsl(256, 53%, 37%)
- OKLCH: oklch(0.389 0.156 289.5)
- Relative luminance: 0.0515
- Nearest named color: Galactic Civilization (#442288, Δ 2.529) — https://brandsweets.com/colors/galactic-civilization
- Moods: cool, modern
- Page: https://brandsweets.com/colors/472c90

## Tints & shades

- Tints (toward white): #5334a8, #5e3bbf, #704fc9, #8367d0, #9982d9, #ac9ae0, #bfb1e7, #d2c8ee, #e6e0f5, #f9f7fd
- Shades (toward black): #412985, #3a2475, #342069, #2e1d5e, #281952, #211442, #1b1137, #150d2b, #0d081b, #080510

## Harmonies

- Complementary: #76902c
- Analogous: #2c4490, #792c90
- Triadic: #90472c, #2c9047
- Split-complementary: #90792c, #44902c
- Tetradic: #902c44, #76902c, #2c9079

## Colors that go with #472c90

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #472c90's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com), Discord (https://brandsweets.com/colors/brands/discord), Carrefour (https://brandsweets.com/colors/brands/carrefour-com). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — 5 real palettes, including Zillow's brand system and Procter & Gamble's brand system put Blue beside #472c90, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #472c90: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #472c90 in 6 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #472c90: 6 real palettes, including Warbyparker's brand system and Slack's brand system, as the accent. Seen in: Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Slack (https://brandsweets.com/colors/brands/slack-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Fintech Trust and Blue Mono put Midnight Blue beside #472c90, as that palette's text colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Kraken (https://brandsweets.com/colors/brands/kraken-com), Gillette (https://brandsweets.com/colors/brands/gillette-com). — https://brandsweets.com/colors/midnightblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #472c90: 5 real palettes, including FedEx's brand system and Fintech Trust, as the accent. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Tomato** #ff6347 [pool] — 6 real palettes, including FedEx's brand system and dbt Labs's brand system put Tomato beside #472c90, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.34:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.03:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8063cf (4.6:1); AA: background → #ababab (4.5:1); AAA: text → #a08adb (7.15:1); AAA: background → #d6d6d6 (7.11:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/472c90-ab9cc4-dfbf4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#472c90" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.