# #472b01

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#472b01`
- RGB: rgb(71, 43, 1)
- HSL: hsl(36, 97%, 14%)
- OKLCH: oklch(0.317 0.067 70.9)
- Relative luminance: 0.0307
- Nearest named color: Chocolate Castle (#452207, Δ 2.928) — https://brandsweets.com/colors/chocolate-castle
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/472b01

## Tints & shades

- Tints (toward white): #6f4302, #9c5e02, #c47703, #f19204, #fca522, #fcb54a, #fdc877, #fed8a0, #feeacd, #fffbf5
- Shades (toward black): #412801, #3c2501, #372101, #321e01, #2d1b01, #281801, #231501, #1e1200, #190f00, #140c00

## Harmonies

- Complementary: #011d46
- Analogous: #460801, #3f4601
- Triadic: #01462b, #2b0146
- Split-complementary: #013f46, #080146
- Tetradic: #014608, #011d46, #46013f

## Colors that go with #472b01

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #472b01: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Chobani (https://brandsweets.com/colors/brands/chobani-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [harmony, pool: complementary] — Denim sits directly opposite #472b01 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), YouTube (https://brandsweets.com/colors/brands/youtube-com), Box (https://brandsweets.com/colors/brands/box-com), Nikon (https://brandsweets.com/colors/brands/nikon-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #472b01: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Saffron (https://brandsweets.com/palettes/warm#saffron), N26 (https://brandsweets.com/colors/brands/n26-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #472b01 in 8 real palettes, including McDonald's's brand system and Maple, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Maple (https://brandsweets.com/palettes/warm#maple), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Headspace's brand system and Dunkin''s brand system put Blue beside #472b01, as the accent. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Blush and Garden Wedding put Blush Pink beside #472b01, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nursery (https://brandsweets.com/palettes/light#nursery), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #472b01 in 4 real palettes, including Polaroid and Kiln, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #472b01: 8 real palettes, including Clean Beauty and SoFi's brand system, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), SoFi (https://brandsweets.com/colors/brands/sofi-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.01:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.61:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ab6803 (4.71:1); AA: background → #999999 (4.57:1); AAA: text → #d88303 (7.17:1); AAA: background → #bfbfbf (7.08:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/472b01-c4b99c-62bfcb-2d2d1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#472b01" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.