# #470a52

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#470a52`
- RGB: rgb(71, 10, 82)
- HSL: hsl(291, 78%, 18%)
- OKLCH: oklch(0.296 0.127 320.8)
- Relative luminance: 0.0217
- Nearest named color: Clairvoyant (#480656, Δ 0.869) — https://brandsweets.com/colors/clairvoyant
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/470a52

## Tints & shades

- Tints (toward white): #660f76, #86139a, #a618bf, #c51ce3, #ce40e7, #d865ec, #e189f0, #eaadf5, #f3d2f9, #fdf6fe
- Shades (toward black): #430a4d, #3b0844, #370840, #2f0736, #2b0632, #27062d, #200424, #1c0420, #140317, #100212

## Harmonies

- Complementary: #15520a
- Analogous: #230a52, #520a39
- Triadic: #52470a, #0a5247
- Split-complementary: #39520a, #0a5223
- Tetradic: #52230a, #15520a, #0a3952

## Colors that go with #470a52

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [pool] — Crimson is paired with #470a52 in 4 real palettes, including Tim Hortons's brand system and Marvel's brand system, as the supporting colour. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #470a52: 7 real palettes, including Heinz's brand system and Discover's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Discover (https://brandsweets.com/colors/brands/discover-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Tide Pool and Volkswagen's brand system put Midnight Blue beside #470a52, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Volkswagen (https://brandsweets.com/colors/brands/vw-com), Visa (https://brandsweets.com/colors/brands/visa-com), Crest (https://brandsweets.com/colors/brands/crest-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #470a52: 5 real palettes, including Macaron and Sorbet, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Sorbet (https://brandsweets.com/palettes/light#sorbet), Opera (https://brandsweets.com/colors/brands/opera-com), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/powderblue
- **Tomato** #ff6347 [pool] — 4 real palettes, including Golden Hour and FedEx's brand system put Tomato beside #470a52, as the supporting colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), FedEx (https://brandsweets.com/colors/brands/fedex-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/tomato
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #470a52 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #470a52: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #470a52: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Microsoft (https://brandsweets.com/colors/brands/microsoft-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.65:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.43:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c51ce3 (4.65:1); AA: background → #8f8f8f (4.53:1); AAA: text → #d969ec (7.18:1); AAA: background → #b5b5b5 (7.15:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/470a52-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#470a52" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.