# #470a42

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#470a42`
- RGB: rgb(71, 10, 66)
- HSL: hsl(305, 75%, 16%)
- OKLCH: oklch(0.284 0.113 331.8)
- Relative luminance: 0.0195
- Nearest named color: Velvet Cosmos (#441144, Δ 1.208) — https://brandsweets.com/colors/velvet-cosmos
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/470a42

## Tints & shades

- Tints (toward white): #6b0f63, #8f1485, #b71aaa, #db1fcb, #e43fd6, #e963de, #ee87e5, #f4afee, #f9d2f5, #fef6fd
- Shades (toward black): #430a3e, #3e093a, #360832, #31072e, #2d0629, #280625, #240521, #1b0419, #160315, #120311

## Harmonies

- Complementary: #0a470f
- Analogous: #2e0a47, #470a24
- Triadic: #42470a, #0a4247
- Split-complementary: #24470a, #0a472e
- Tetradic: #472e0a, #0a470f, #0a2447

## Colors that go with #470a42

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #470a42: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Volkswagen (https://brandsweets.com/colors/brands/vw-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Squarespace (https://brandsweets.com/colors/brands/squarespace-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #470a42 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Asana (https://brandsweets.com/colors/brands/asana-com), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #470a42 in 4 real palettes, including Southwest Airlines's brand system and McDonald's's brand system, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 9 real palettes, including Sketch's brand system and Tim Hortons's brand system put Blue beside #470a42, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #470a42 in 4 real palettes, including Velvet and Coastal, as the accent. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #470a42: 5 real palettes, including SoFi's brand system and Dusk, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/cadetblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #470a42: 6 real palettes, including Dusk and Chipotle's brand system, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Wellness (https://brandsweets.com/palettes/warm#wellness), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #470a42 in 8 real palettes, including Tim Hortons's brand system and Pinterest's brand system, as the supporting colour. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Pinterest (https://brandsweets.com/colors/brands/pinterest-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.11:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.39:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cd1dbf (4.52:1); AA: background → #8f8f8f (4.67:1); AAA: text → #e85edd (7.08:1); AAA: background → #b3b3b3 (7.21:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/470a42-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#470a42" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.