# #47019d

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#47019d`
- RGB: rgb(71, 1, 157)
- HSL: hsl(267, 99%, 31%)
- OKLCH: oklch(0.363 0.203 291.2)
- Relative luminance: 0.038
- Nearest named color: Galactic Civilization (#442288, Δ 4.563) — https://brandsweets.com/colors/galactic-civilization
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/47019d

## Tints & shades

- Tints (toward white): #5701c1, #6501df, #7606fe, #892afe, #9d4dfe, #ae6cfe, #c18ffe, #d5b3ff, #e6d1ff, #f9f5ff
- Shades (toward black): #40018e, #3c0184, #350175, #2e0165, #29005b, #22004c, #1c003d, #15002e, #100024, #090014

## Harmonies

- Complementary: #579d01
- Analogous: #01099d, #95019d
- Triadic: #9d4701, #019d47
- Split-complementary: #9d9501, #099d01
- Tetradic: #9d0109, #579d01, #019d95

## Colors that go with #47019d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #47019d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #47019d: 4 real palettes, including Zillow's brand system and Tide's brand system, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Tide (https://brandsweets.com/colors/brands/tide-com), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/cobalt
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Kraken's brand system and Visa's brand system put Midnight Blue beside #47019d, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Visa (https://brandsweets.com/colors/brands/visa-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #47019d: 4 real palettes, including FedEx's brand system and Hershey's's brand system, as the accent. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #47019d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #47019d: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #47019d in 3 real palettes, including Pepsi's brand system and Casper Sleep's brand system, as the supporting colour. Seen in: Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #47019d: 3 real palettes, including Slack's brand system and Unilever's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.94:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.76:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9743fe (4.55:1); AA: background → #a1a1a1 (4.62:1); AAA: text → #b67bfe (7.25:1); AAA: background → #c7c7c7 (7.06:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/47019d-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#47019d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.