# #47004c

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#47004c`
- RGB: rgb(71, 0, 76)
- HSL: hsl(296, 100%, 15%)
- OKLCH: oklch(0.283 0.132 325.1)
- Relative luminance: 0.0186
- Nearest named color: Clairvoyant (#480656, Δ 1.987) — https://brandsweets.com/colors/clairvoyant
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/47004c

## Tints & shades

- Tints (toward white): #6d0075, #9800a3, #be00cc, #e400f5, #f024ff, #f34dff, #f675ff, #f99eff, #fcccff, #fef5ff
- Shades (toward black): #430047, #3e0042, #39003d, #340038, #300033, #260029, #210024, #1d001f, #180019, #130014

## Harmonies

- Complementary: #054d00
- Analogous: #21004d, #4d002b
- Triadic: #4d4700, #004d47
- Split-complementary: #2b4d00, #004d21
- Tetradic: #4d2100, #054d00, #002b4d

## Colors that go with #47004c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #47004c: 4 real palettes, including Heinz's brand system and Discover's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Discover (https://brandsweets.com/colors/brands/discover-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Box (https://brandsweets.com/colors/brands/box-com). — https://brandsweets.com/colors/denim
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #47004c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #47004c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Volkswagen (https://brandsweets.com/colors/brands/vw-com). — https://brandsweets.com/colors/charcoal
- **Light Pink** #ffb6c1 [pool] — Light Pink shows up next to #47004c in 3 real palettes, including Sorbet and Pastel Pop, as the lead colour. Seen in: Sorbet (https://brandsweets.com/palettes/light#sorbet), Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/lightpink
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #47004c: 3 real palettes, including Sorbet and Opera's brand system, as the accent. Seen in: Sorbet (https://brandsweets.com/palettes/light#sorbet), Opera (https://brandsweets.com/colors/brands/opera-com), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #47004c: 3 real palettes, including Discover's brand system and FedEx's brand system, as the accent. Seen in: Discover (https://brandsweets.com/colors/brands/discover-com), FedEx (https://brandsweets.com/colors/brands/fedex-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #47004c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #47004c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.3:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.37:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cd00db (4.62:1); AA: background → #8c8c8c (4.55:1); AAA: text → #f347ff (7.16:1); AAA: background → #b0b0b0 (7.06:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/47004c-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#47004c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.