# #462d9f

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#462d9f`
- RGB: rgb(70, 45, 159)
- HSL: hsl(253, 56%, 40%)
- OKLCH: oklch(0.403 0.173 285.7)
- Relative luminance: 0.0568
- Nearest named color: Bluebell (#333399, Δ 3.292) — https://brandsweets.com/colors/bluebell
- Moods: cool, modern
- Page: https://brandsweets.com/colors/462d9f

## Tints & shades

- Tints (toward white): #5034b7, #5e40c9, #6f54cf, #836cd5, #9784dc, #ab9ce3, #bfb3ea, #d0c7ef, #e4dff6, #f8f7fd
- Shades (toward black): #3f288f, #392583, #322173, #2d1d67, #261958, #1f1448, #1a113c, #130c2c, #0e0920, #070410

## Harmonies

- Complementary: #869f2d
- Analogous: #2d4d9f, #7f2d9f
- Triadic: #9f462d, #2d9f46
- Split-complementary: #9f7f2d, #4d9f2d
- Tetradic: #9f2d4d, #869f2d, #2d9f7f

## Colors that go with #462d9f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [harmony, pool: analogous] — Denim is #462d9f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Intel (https://brandsweets.com/colors/brands/intel-com), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Blue** #0000ff [pool] — 4 real palettes, including Zillow's brand system and Procter & Gamble's brand system put Blue beside #462d9f, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #462d9f in 6 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Midnight Blue** #191970 [pool] — 12 real palettes, including Kraken's brand system and Blue Mono put Midnight Blue beside #462d9f, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Air France (https://brandsweets.com/colors/brands/airfrance-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #462d9f in 8 real palettes, including Nokia's brand system and Nivea's brand system, as the supporting colour. Seen in: Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com), NHL (https://brandsweets.com/colors/brands/nhl-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #462d9f: 4 real palettes, including FedEx's brand system and Fintech Trust, as the accent. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #462d9f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #462d9f: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.83:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.14:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7c64d3 (4.62:1); AA: background → #b0b0b0 (4.53:1); AAA: text → #9e8cde (7.26:1); AAA: background → #dbdbdb (7.1:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/462d9f-a99cc4-dfb84e-281f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#462d9f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.