# #461cb0

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#461cb0`
- RGB: rgb(70, 28, 176)
- HSL: hsl(257, 73%, 40%)
- OKLCH: oklch(0.4 0.209 284.8)
- Relative luminance: 0.0527
- Nearest named color: Galactic Highway (#3311bb, Δ 4.204) — https://brandsweets.com/colors/galactic-highway
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/461cb0

## Tints & shades

- Tints (toward white): #5020cb, #5e2bde, #6f41e1, #835ce6, #9776ea, #ab91ee, #bfabf2, #d0c1f5, #e4dcf9, #f8f6fe
- Shades (toward black): #3f199f, #3a1792, #331480, #2d1273, #260f61, #1f0c4f, #1a0a42, #130831, #0e0623, #070312

## Harmonies

- Complementary: #86b01c
- Analogous: #1c3cb0, #901cb0
- Triadic: #b0461c, #1cb046
- Split-complementary: #b0901c, #3cb01c
- Tetradic: #b01c3c, #86b01c, #1cb090

## Colors that go with #461cb0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #461cb0: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #461cb0's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Nivea (https://brandsweets.com/colors/brands/nivea-com), NHL (https://brandsweets.com/colors/brands/nhl-com), Behance (https://brandsweets.com/colors/brands/behance-net), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — 4 real palettes, including Zillow's brand system and Procter & Gamble's brand system put Blue beside #461cb0, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Pfizer (https://brandsweets.com/colors/brands/pfizer-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #461cb0 in 5 real palettes, including Behance's brand system and Wells Fargo's brand system, as the accent. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Pepsi (https://brandsweets.com/colors/brands/pepsi-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #461cb0: 6 real palettes, including Unilever's brand system and Warbyparker's brand system, as the accent. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Intel (https://brandsweets.com/colors/brands/intel-com), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Kraken's brand system and Blue Mono put Midnight Blue beside #461cb0, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Air France (https://brandsweets.com/colors/brands/airfrance-com), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #461cb0 in 4 real palettes, including Tide's brand system and NASA's brand system, as the accent. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Intercom (https://brandsweets.com/colors/brands/intercom-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com). — https://brandsweets.com/colors/orangered
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #461cb0: 4 real palettes, including FedEx's brand system and Hershey's's brand system, as the accent. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.23:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.05:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #835ce6 (4.64:1); AA: background → #adadad (4.56:1); AAA: text → #a488ec (7.31:1); AAA: background → #d6d6d6 (7.04:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/461cb0-ac9cc4-dfc24e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#461cb0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.