# #460740

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#460740`
- RGB: rgb(70, 7, 64)
- HSL: hsl(306, 82%, 15%)
- OKLCH: oklch(0.278 0.114 332.6)
- Relative luminance: 0.0182
- Nearest named color: Velvet Cosmos (#441144, Δ 1.613) — https://brandsweets.com/colors/velvet-cosmos
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/460740

## Tints & shades

- Tints (toward white): #6b0b61, #950f87, #ba12a9, #df16cb, #eb37d9, #ef5de0, #f382e7, #f6a7ee, #fad1f6, #fef6fd
- Shades (toward black): #41063b, #3c0637, #380633, #33052e, #2e052a, #250422, #20031e, #1c0319, #170215, #130211

## Harmonies

- Complementary: #07460d
- Analogous: #2d0746, #460720
- Triadic: #3f4607, #073f46
- Split-complementary: #204607, #07462d
- Tetradic: #462d07, #07460d, #072046

## Colors that go with #460740

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #460740: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Volkswagen (https://brandsweets.com/colors/brands/vw-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Squarespace (https://brandsweets.com/colors/brands/squarespace-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #460740 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Subaru (https://brandsweets.com/colors/brands/subaru-com), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #460740 in 4 real palettes, including Southwest Airlines's brand system and McDonald's's brand system, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 9 real palettes, including Sketch's brand system and Tim Hortons's brand system put Blue beside #460740, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #460740: 4 real palettes, including SoFi's brand system and Dusk, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/cadetblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #460740: 5 real palettes, including Dusk and Chipotle's brand system, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Wellness (https://brandsweets.com/palettes/warm#wellness), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #460740 in 8 real palettes, including Tim Hortons's brand system and Pinterest's brand system, as the supporting colour. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Pinterest (https://brandsweets.com/colors/brands/pinterest-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #460740 in 6 real palettes, including Oatmeal and 7-Eleven's brand system, as the lead colour. Seen in: Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Cider (https://brandsweets.com/palettes/warm#cider), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.39:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.36:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d115be (4.56:1); AA: background → #8c8c8c (4.58:1); AAA: text → #ee58df (7.1:1); AAA: background → #b0b0b0 (7.09:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/460740-c19fb9-8acb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#460740" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.