# #450d40

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#450d40`
- RGB: rgb(69, 13, 64)
- HSL: hsl(305, 68%, 16%)
- OKLCH: oklch(0.282 0.106 331.9)
- Relative luminance: 0.0192
- Nearest named color: Velvet Cosmos (#441144, Δ 0.94) — https://brandsweets.com/colors/velvet-cosmos
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/450d40

## Tints & shades

- Tints (toward white): #671460, #891a80, #b021a4, #d228c4, #dc47cf, #e269d8, #e98be1, #f0b2eb, #f7d4f4, #fdf6fd
- Shades (toward black): #400c3c, #3c0b38, #330a30, #2f092c, #2b0828, #270724, #220720, #1a0518, #150414, #110310

## Harmonies

- Complementary: #0d4512
- Analogous: #2d0d45, #450d24
- Triadic: #40450d, #0d4045
- Split-complementary: #24450d, #0d452d
- Tetradic: #452d0d, #0d4512, #0d2445

## Colors that go with #450d40

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #450d40: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Volkswagen (https://brandsweets.com/colors/brands/vw-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #450d40 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Asana (https://brandsweets.com/colors/brands/asana-com), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #450d40 in 5 real palettes, including McDonald's's brand system and Southwest Airlines's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 10 real palettes, including Sketch's brand system and Tim Hortons's brand system put Blue beside #450d40, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #450d40 in 4 real palettes, including Kiln and Coastal, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Coastal (https://brandsweets.com/palettes/cool#coastal), Polaroid (https://brandsweets.com/palettes/light#polaroid), Velvet (https://brandsweets.com/palettes/luxury#velvet). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #450d40: 7 real palettes, including SoFi's brand system and Dusk, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Allbirds's brand system and Darkroom put Champagne beside #450d40, as the accent. Seen in: Allbirds (https://brandsweets.com/colors/brands/allbirds-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #450d40: 5 real palettes, including Hershey's's brand system and Blue Mono, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Airtable (https://brandsweets.com/colors/brands/airtable-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.17:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.38:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ce27c0 (4.68:1); AA: background → #8c8c8c (4.51:1); AAA: text → #e265d7 (7.08:1); AAA: background → #b3b3b3 (7.23:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/450d40-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#450d40" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.