# #45009e

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#45009e`
- RGB: rgb(69, 0, 158)
- HSL: hsl(266, 100%, 31%)
- OKLCH: oklch(0.362 0.205 289.9)
- Relative luminance: 0.0373
- Nearest named color: Galactic Civilization (#442288, Δ 4.744) — https://brandsweets.com/colors/galactic-civilization
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/45009e

## Tints & shades

- Tints (toward white): #5400c2, #6100e0, #7105ff, #8629ff, #9a4dff, #ab6bff, #bf8fff, #d4b3ff, #e5d1ff, #f9f5ff
- Shades (toward black): #3e008f, #390085, #330075, #2c0066, #28005c, #21004d, #1b003d, #14002e, #0f0024, #090014

## Harmonies

- Complementary: #5a9e00
- Analogous: #000b9e, #94009e
- Triadic: #9e4500, #009e45
- Split-complementary: #9e9400, #0b9e00
- Tetradic: #9e000b, #5a9e00, #009e94

## Colors that go with #45009e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #45009e: 4 real palettes, including Zillow's brand system and Tide's brand system, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Tide (https://brandsweets.com/colors/brands/tide-com), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/cobalt
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Kraken's brand system and Visa's brand system put Midnight Blue beside #45009e, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Visa (https://brandsweets.com/colors/brands/visa-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #45009e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #45009e: 4 real palettes, including FedEx's brand system and Hershey's's brand system, as the accent. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #45009e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Blue** #0000ff [pool] — 3 real palettes, including Zillow's brand system and Procter & Gamble's brand system put Blue beside #45009e, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Pfizer (https://brandsweets.com/colors/brands/pfizer-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #45009e: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #45009e: 3 real palettes, including Slack's brand system and Unilever's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.02:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.75:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9747ff (4.66:1); AA: background → #a1a1a1 (4.65:1); AAA: text → #b47aff (7.17:1); AAA: background → #c7c7c7 (7.11:1)

## Brands using this color

- **Peacock** — secondary #400094 (Δ 1.962) — https://brandsweets.com/colors/brands/peacocktv-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/45009e-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#45009e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.