# #44f4fd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#44f4fd`
- RGB: rgb(68, 244, 253)
- HSL: hsl(183, 98%, 63%)
- OKLCH: oklch(0.885 0.137 200.2)
- Relative luminance: 0.7302
- Nearest named color: Aqua (#0ff0fe, Δ 1.879) — https://brandsweets.com/colors/aqua-2
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/44f4fd

## Tints & shades

- Tints (toward white): #58f5fd, #68f6fd, #7cf7fe, #8bf8fe, #9ff9fe, #aefafe, #c2fbfe, #d2fcff, #e6fdff, #f5feff
- Shades (toward black): #26f2fd, #08f0fd, #02d8e3, #02bbc5, #02a3ac, #01868d, #016a6f, #014d51, #013032, #001314

## Harmonies

- Complementary: #fd4d44
- Analogous: #44fdaa, #4497fd
- Triadic: #fd44f4, #f4fd44
- Split-complementary: #fd4497, #fdaa44
- Tetradic: #aa44fd, #fd4d44, #97fd44

## Colors that go with #44f4fd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #44f4fd: softer than #000 and cool enough to feel like part of the same palette. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Vimeo (https://brandsweets.com/colors/brands/vimeo-com). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: analogous] — Deep Sky Blue is #44f4fd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Taupe** #483c32 [pool] — Taupe is paired with #44f4fd in 7 real palettes, including Astro's brand system and Boeing's brand system, as the text colour against it. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Boeing (https://brandsweets.com/colors/brands/boeing-com), Mint Chip (https://brandsweets.com/palettes/light#mint-chip), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/taupe
- **Light Coral** #f08080 [harmony: complementary] — Light Coral sits directly opposite #44f4fd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/lightcoral
- **Crimson** #dc143c [pool] — Crimson is paired with #44f4fd in 3 real palettes, including Formula 1's brand system and Tiffany & Co.'s brand system, as the supporting colour. Seen in: Formula 1 (https://brandsweets.com/colors/brands/formula1-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Light Pink** #ffb6c1 [pool] — Light Pink shows up next to #44f4fd in 3 real palettes, including Macaron and Pastel Pop, as the lead colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop), Sorbet (https://brandsweets.com/palettes/light#sorbet). — https://brandsweets.com/colors/lightpink
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #44f4fd: 3 real palettes, including Glacier and Astro's brand system, as the lead colour. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/steelblue
- **Coral** #ff7f50 [harmony: split] — Coral is a split-complement of #44f4fd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/coral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #018288 (4.62:1); AA: background → #616161 (4.6:1); AAA: text → #016065 (7.34:1); AAA: background → #454545 (7.12:1)
- On black (#000000): 15.6:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Arcade** (neon, vivid, dark, bold) — #ff2e88, #00f0ff, #faff00, #0a0a14, #f5f5ff — Hot pink, cyan and acid yellow on near-black — cabinet-glow neon; the black surface is what makes the colours light up. — tool: https://brandsweets.com/palettes/new/ff2e88-00f0ff-faff00-0a0a14-f5f5ff — collection: https://brandsweets.com/palettes/neon

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/44f4fd-a2b9be-d4598e-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#44f4fd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
