# #44d2fd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#44d2fd`
- RGB: rgb(68, 210, 253)
- HSL: hsl(194, 98%, 63%)
- OKLCH: oklch(0.807 0.132 222.6)
- Relative luminance: 0.5441
- Nearest named color: Blue Mana (#68c2f5, Δ 4.382) — https://brandsweets.com/colors/blue-mana
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/44d2fd

## Tints & shades

- Tints (toward white): #58d7fd, #68dafd, #7cdffe, #8be3fe, #9fe8fe, #aeecfe, #c2f0fe, #d2f4ff, #e6f9ff, #f5fdff
- Shades (toward black): #26cbfd, #08c3fd, #02afe3, #0297c5, #0284ac, #016d8d, #01556f, #013e51, #012732, #001014

## Harmonies

- Complementary: #fd6f44
- Analogous: #44fdcc, #4476fd
- Triadic: #fd44d2, #d2fd44
- Split-complementary: #fd4476, #fdcc44
- Tetradic: #cc44fd, #fd6f44, #76fd44

## Colors that go with #44d2fd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #44d2fd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Vimeo (https://brandsweets.com/colors/brands/vimeo-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #44d2fd in 4 real palettes, including Riot Games's brand system and Tiffany & Co.'s brand system, as the supporting colour. Seen in: Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), JBL (https://brandsweets.com/colors/brands/jbl-com). — https://brandsweets.com/colors/crimson
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #44d2fd: 4 real palettes, including Patreon's brand system and Opensea's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Opensea (https://brandsweets.com/colors/brands/opensea-io), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #44d2fd in 5 real palettes, including Telehealth and 1password's brand system, as the lead colour. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), 1password (https://brandsweets.com/colors/brands/1password-com), NBA (https://brandsweets.com/colors/brands/nba-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #44d2fd: 4 real palettes, including Astro's brand system and Glacier, as the lead colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Glacier (https://brandsweets.com/palettes/cool#glacier), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/steelblue
- **Taupe** #483c32 [pool] — Taupe is paired with #44d2fd in 10 real palettes, including Boeing's brand system and Astro's brand system, as the text colour against it. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Astro (https://brandsweets.com/colors/brands/astro-build), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Raycast (https://brandsweets.com/colors/brands/raycast). — https://brandsweets.com/colors/taupe
- **Wheat** #f5deb3 [pool] — Designers have shipped Wheat with #44d2fd: 4 real palettes, including Oatly's brand system and Still Water, as the supporting colour. Seen in: Oatly (https://brandsweets.com/colors/brands/oatly-com), Still Water (https://brandsweets.com/palettes/cool#still-water), Mint Chip (https://brandsweets.com/palettes/light#mint-chip), Sorbet (https://brandsweets.com/palettes/light#sorbet). — https://brandsweets.com/colors/wheat
- **Coral** #ff7f50 [harmony: complementary] — Coral sits directly opposite #44d2fd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/coral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.77:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0280a7 (4.52:1); AA: background → #4f4f4f (4.63:1); AAA: text → #015d79 (7.39:1); AAA: background → #333333 (7.15:1)
- On black (#000000): 11.88:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Twilio** — primary #3acefa (Δ 1.282) — https://brandsweets.com/colors/brands/twilio-com
- **Twilio** — secondary #3acefa (Δ 1.282) — https://brandsweets.com/colors/brands/twilio-com
- **Vimeo** — primary #14d3fb (Δ 1.546) — https://brandsweets.com/colors/brands/vimeo-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/44d2fd-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#44d2fd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.