# #44d0da

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#44d0da`
- RGB: rgb(68, 208, 218)
- HSL: hsl(184, 67%, 56%)
- OKLCH: oklch(0.788 0.117 202)
- Relative luminance: 0.514
- Nearest named color: mediumturquoise (#48d1cc, Δ 2.135) — https://brandsweets.com/colors/mediumturquoise
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/44d0da

## Tints & shades

- Tints (toward white): #55d4dd, #66d9e1, #7bdee5, #8ce2e8, #9de6ec, #aeebef, #bfeff2, #d4f4f7, #e5f9fa, #f6fdfd
- Shades (toward black): #2ecbd6, #27b9c4, #22a1aa, #1d8d95, #197980, #15656a, #115155, #0c383c, #082426, #031011

## Harmonies

- Complementary: #da4e44
- Analogous: #44da99, #4485da
- Triadic: #da44d0, #d0da44
- Split-complementary: #da4485, #da9944
- Tetradic: #9944da, #da4e44, #85da44

## Colors that go with #44d0da

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #44d0da: softer than #000 and cool enough to feel like part of the same palette. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal
- **Light Coral** #f08080 [harmony, pool: complementary] — Light Coral sits directly opposite #44d0da on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io). — https://brandsweets.com/colors/lightcoral
- **Crimson** #dc143c [pool] — Crimson is paired with #44d0da in 4 real palettes, including Riot Games's brand system and Tiffany & Co.'s brand system, as the supporting colour. Seen in: Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Formula 1 (https://brandsweets.com/colors/brands/formula1-com). — https://brandsweets.com/colors/crimson
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #44d0da: 4 real palettes, including Patreon's brand system and Opensea's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Opensea (https://brandsweets.com/colors/brands/opensea-io), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #44d0da in 6 real palettes, including Telehealth and 1password's brand system, as the lead colour. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), 1password (https://brandsweets.com/colors/brands/1password-com), Docker (https://brandsweets.com/colors/brands/docker-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 5 real palettes, including Still Water and Ledger Dark put Slate Gray beside #44d0da, as the lead colour. Seen in: Still Water (https://brandsweets.com/palettes/cool#still-water), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/slategray
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #44d0da: 4 real palettes, including Glacier and Deep Water, as the lead colour. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/steelblue
- **Taupe** #483c32 [pool] — Taupe is paired with #44d0da in 15 real palettes, including Crayon Box and Boeing's brand system, as the text colour against it. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Boeing (https://brandsweets.com/colors/brands/boeing-com), Mint Chip (https://brandsweets.com/palettes/light#mint-chip), Raycast (https://brandsweets.com/colors/brands/raycast). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.86:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #1b8188 (4.62:1); AA: background → #4d4d4d (4.54:1); AAA: text → #146166 (7.16:1); AAA: background → #303030 (7.09:1)
- On black (#000000): 11.28:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/44d0da-a2b9be-df4e8a-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#44d0da" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
