# #44ca73

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#44ca73`
- RGB: rgb(68, 202, 115)
- HSL: hsl(141, 56%, 53%)
- OKLCH: oklch(0.746 0.17 151.3)
- Relative luminance: 0.4471
- Nearest named color: Emerald Green (#50c878, Δ 1.228) — https://brandsweets.com/colors/emerald-green
- Moods: neutral
- Page: https://brandsweets.com/colors/44ca73

## Tints & shades

- Tints (toward white): #58d082, #68d48e, #7cda9d, #8cdea9, #a0e4b8, #afe9c3, #c3eed2, #d3f3de, #e7f8ed, #f7fdf9
- Shades (toward black): #36bf66, #30ab5b, #2b9751, #258346, #21733e, #1b5f33, #154c28, #10381e, #0a2413, #041008

## Harmonies

- Complementary: #ca449b
- Analogous: #58ca44, #44cab6
- Triadic: #7344ca, #ca7344
- Split-complementary: #b644ca, #ca4458
- Tetradic: #4458ca, #ca449b, #cab644

## Colors that go with #44ca73

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #44ca73: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Zendesk (https://brandsweets.com/colors/brands/zendesk-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Minecraft's brand system and Unity's brand system put Blue beside #44ca73, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Unity (https://brandsweets.com/colors/brands/unity-com), Spotify (https://brandsweets.com/colors/brands/spotify), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/blue
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Meadow and Fresh Juice put Mustard Yellow beside #44ca73, as the supporting colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/mustard
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #44ca73 in 6 real palettes, including Brilliant's brand system and Docker's brand system, as the accent. Seen in: Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Docker (https://brandsweets.com/colors/brands/docker-com), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #44ca73 in 13 real palettes, including WhatsApp's brand system and Chime's brand system, as the supporting colour. Seen in: WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com), Chime (https://brandsweets.com/colors/brands/chime-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/taupe
- **Violet** #ee82ee [harmony: complementary] — Violet sits directly opposite #44ca73 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/violet
- **Light Coral** #f08080 [harmony, pool: split] — Light Coral is a split-complement of #44ca73: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/lightcoral
- **Plum** #dda0dd [harmony, pool: split] — Plum is a split-complement of #44ca73: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/plum

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.11:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #268748 (4.52:1); AA: background → #454545 (4.54:1); AAA: text → #1c6335 (7.28:1); AAA: background → #262626 (7.16:1)
- On black (#000000): 9.94:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **WhatsApp** — accent #43cd66 (Δ 1.942) — https://brandsweets.com/colors/brands/whatsapp-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/44ca73-a2beaf-c459d4-1f2d2a-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#44ca73" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
