# #44c8da

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#44c8da`
- RGB: rgb(68, 200, 218)
- HSL: hsl(187, 67%, 56%)
- OKLCH: oklch(0.769 0.114 208.1)
- Relative luminance: 0.476
- Nearest named color: darkturquoise (#00ced1, Δ 3.002) — https://brandsweets.com/colors/darkturquoise
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/44c8da

## Tints & shades

- Tints (toward white): #55cddd, #66d2e1, #7bd9e5, #8cdee8, #9de2ec, #aee7ef, #bfecf2, #d4f3f7, #e5f8fa, #f6fdfd
- Shades (toward black): #2ec2d6, #27b2c4, #229aaa, #1d8795, #197480, #15606a, #114d55, #0c363c, #082326, #030f11

## Harmonies

- Complementary: #da5544
- Analogous: #44daa0, #447dda
- Triadic: #da44c8, #c8da44
- Split-complementary: #da447d, #daa044
- Tetradic: #a044da, #da5544, #7dda44

## Colors that go with #44c8da

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #44c8da: softer than #000 and cool enough to feel like part of the same palette. Seen in: Vimeo (https://brandsweets.com/colors/brands/vimeo-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Dark Orange** #ff8c00 [harmony, pool: split] — Dark Orange is a split-complement of #44c8da: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: PayPal (https://brandsweets.com/colors/brands/paypal-com), Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #44c8da: 4 real palettes, including UEFA's brand system and Venmo's brand system, as the accent. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #44c8da: 4 real palettes, including Patreon's brand system and Opensea's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Opensea (https://brandsweets.com/colors/brands/opensea-io), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Confluent's brand system and Telehealth put Midnight Blue beside #44c8da, as the lead colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Telehealth (https://brandsweets.com/palettes/modern#telehealth), First Snow (https://brandsweets.com/palettes/cool#first-snow), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #44c8da: 4 real palettes, including First Snow and Calendly's brand system, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Calendly (https://brandsweets.com/colors/brands/calendly-com), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), Audible (https://brandsweets.com/colors/brands/audible-com). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #44c8da in 9 real palettes, including Confluent's brand system and 1password's brand system, as the supporting colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), 1password (https://brandsweets.com/colors/brands/1password-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 5 real palettes, including Still Water and Ledger Dark put Slate Gray beside #44c8da, as the lead colour. Seen in: Still Water (https://brandsweets.com/palettes/cool#still-water), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/slategray

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #1c7f8d (4.7:1); AA: background → #474747 (4.65:1); AAA: text → #15606a (7.21:1); AAA: background → #2b2b2b (7.09:1)
- On black (#000000): 10.52:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/44c8da-a2b8be-df4e83-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#44c8da" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.