# #44c1da

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#44c1da`
- RGB: rgb(68, 193, 218)
- HSL: hsl(190, 67%, 56%)
- OKLCH: oklch(0.753 0.113 213.7)
- Relative luminance: 0.4443
- Nearest named color: Blue Martini (#52b4d3, Δ 3.466) — https://brandsweets.com/colors/blue-martini
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/44c1da

## Tints & shades

- Tints (toward white): #55c7dd, #66cce1, #7bd3e5, #8cd9e8, #9ddfec, #aee4ef, #bfeaf2, #d4f1f7, #e5f7fa, #f6fcfd
- Shades (toward black): #2ebad6, #27aac4, #2294aa, #1d8195, #196f80, #155c6a, #114a55, #0c343c, #082126, #030f11

## Harmonies

- Complementary: #da5d44
- Analogous: #44daa8, #4476da
- Triadic: #da44c1, #c1da44
- Split-complementary: #da4476, #daa844
- Tetradic: #a844da, #da5d44, #76da44

## Colors that go with #44c1da

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #44c1da: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com). — https://brandsweets.com/colors/charcoal
- **Dark Salmon** #e9967a [harmony, pool: complementary] — Dark Salmon sits directly opposite #44c1da on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/darksalmon
- **Dark Orange** #ff8c00 [harmony, pool: split] — Dark Orange is a split-complement of #44c1da: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: PayPal (https://brandsweets.com/colors/brands/paypal-com), Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #44c1da: 4 real palettes, including UEFA's brand system and Coca-Cola's brand system, as the accent. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #44c1da: 4 real palettes, including Patreon's brand system and Figma's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Opensea (https://brandsweets.com/colors/brands/opensea-io), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Confluent's brand system and First Snow put Midnight Blue beside #44c1da, as the lead colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), First Snow (https://brandsweets.com/palettes/cool#first-snow), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #44c1da: 4 real palettes, including First Snow and Calendly's brand system, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Calendly (https://brandsweets.com/colors/brands/calendly-com), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), Audible (https://brandsweets.com/colors/brands/audible-com). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #44c1da in 8 real palettes, including Confluent's brand system and Elastic's brand system, as the supporting colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Elastic (https://brandsweets.com/colors/brands/elastic-co), 1password (https://brandsweets.com/colors/brands/1password-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.12:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #1d8195 (4.54:1); AA: background → #454545 (4.51:1); AAA: text → #16606f (7.15:1); AAA: background → #262626 (7.12:1)
- On black (#000000): 9.89:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Riot Games** — accent #0bc4e2 (Δ 1.879) — https://brandsweets.com/colors/brands/riotgames-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/44c1da-a2b6be-df4e7c-1f252d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#44c1da" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.