# #44beda

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#44beda`
- RGB: rgb(68, 190, 218)
- HSL: hsl(191, 67%, 56%)
- OKLCH: oklch(0.746 0.113 216.2)
- Relative luminance: 0.4312
- Nearest named color: Blue Martini (#52b4d3, Δ 2.679) — https://brandsweets.com/colors/blue-martini
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/44beda

## Tints & shades

- Tints (toward white): #55c4dd, #66cae1, #7bd1e5, #8cd7e8, #9dddec, #aee3ef, #bfe9f2, #d4f0f7, #e5f6fa, #f6fcfd
- Shades (toward black): #2eb7d6, #27a7c4, #2291aa, #1d7f95, #196d80, #155b6a, #114955, #0c333c, #082126, #030f11

## Harmonies

- Complementary: #da5f44
- Analogous: #44daaa, #4473da
- Triadic: #da44be, #beda44
- Split-complementary: #da4473, #daaa44
- Tetradic: #aa44da, #da5f44, #73da44

## Colors that go with #44beda

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #44beda: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Dark Salmon** #e9967a [harmony, pool: complementary] — Dark Salmon sits directly opposite #44beda on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/darksalmon
- **Denim** #1560bd [pool] — Designers have shipped Denim with #44beda: 6 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #44beda: 4 real palettes, including Patreon's brand system and Figma's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Confluent's brand system and First Snow put Midnight Blue beside #44beda, as the lead colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), First Snow (https://brandsweets.com/palettes/cool#first-snow), Kraken (https://brandsweets.com/colors/brands/kraken-com), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #44beda in 9 real palettes, including Confluent's brand system and Elastic's brand system, as the supporting colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Elastic (https://brandsweets.com/colors/brands/elastic-co), 1password (https://brandsweets.com/colors/brands/1password-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #44beda: 4 real palettes, including Deep Water and Astro's brand system, as the supporting colour. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Taupe** #483c32 [pool] — Taupe is paired with #44beda in 11 real palettes, including Cursor's brand system and Crayon Box, as the text colour against it. Seen in: Cursor (https://brandsweets.com/colors/brands/cursor-com), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Astro (https://brandsweets.com/colors/brands/astro-build), Raycast (https://brandsweets.com/colors/brands/raycast). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.18:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #1d7f95 (4.64:1); AA: background → #424242 (4.61:1); AAA: text → #165e6f (7.33:1); AAA: background → #242424 (7.11:1)
- On black (#000000): 9.62:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/44beda-a2b6be-df4e7a-1f252d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#44beda" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.