# #44bdca

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#44bdca`
- RGB: rgb(68, 189, 202)
- HSL: hsl(186, 56%, 53%)
- OKLCH: oklch(0.737 0.107 205.3)
- Relative luminance: 0.4189
- Nearest named color: Blue Bobbin (#52b4ca, Δ 2.594) — https://brandsweets.com/colors/blue-bobbin
- Moods: cool, modern
- Page: https://brandsweets.com/colors/44bdca

## Tints & shades

- Tints (toward white): #58c4d0, #68cad4, #7cd1da, #8cd6de, #a0dde4, #afe3e9, #c3eaee, #d3f0f3, #e7f7f8, #f7fcfd
- Shades (toward black): #36b1bf, #309fab, #2b8c97, #257a83, #216b73, #1b595f, #15464c, #103438, #0a2124, #040f10

## Harmonies

- Complementary: #ca5144
- Analogous: #44ca95, #447aca
- Triadic: #ca44bd, #bdca44
- Split-complementary: #ca447a, #ca9544
- Tetradic: #9544ca, #ca5144, #7aca44

## Colors that go with #44bdca

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #44bdca: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lido (https://brandsweets.com/palettes/vivid#lido), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Canva's brand system and Warp's brand system put Blue beside #44bdca, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Uber (https://brandsweets.com/colors/brands/uber-com), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [harmony, pool: split] — Dark Orange is a split-complement of #44bdca: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: PayPal (https://brandsweets.com/colors/brands/paypal-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #44bdca: 5 real palettes, including Coca-Cola's brand system and UEFA's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Open House (https://brandsweets.com/palettes/clean#open-house), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #44bdca: 5 real palettes, including Patreon's brand system and Figma's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Confluent's brand system and Ford's brand system put Midnight Blue beside #44bdca, as the lead colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Ford (https://brandsweets.com/colors/brands/ford-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Crayon Box and Lido put Mustard Yellow beside #44bdca, as the accent. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Lido (https://brandsweets.com/palettes/vivid#lido), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/mustard
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #44bdca: 4 real palettes, including First Snow and Crypto.com's brand system, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), Calendly (https://brandsweets.com/colors/brands/calendly-com), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.24:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #27818b (4.57:1); AA: background → #404040 (4.63:1); AAA: text → #1d6067 (7.19:1); AAA: background → #212121 (7.19:1)
- On black (#000000): 9.38:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/44bdca-a2b8be-df4e86-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#44bdca" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.