# #44bcda

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#44bcda`
- RGB: rgb(68, 188, 218)
- HSL: hsl(192, 67%, 56%)
- OKLCH: oklch(0.741 0.113 217.8)
- Relative luminance: 0.4226
- Nearest named color: Blue Martini (#52b4d3, Δ 2.184) — https://brandsweets.com/colors/blue-martini
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/44bcda

## Tints & shades

- Tints (toward white): #55c2dd, #66c8e1, #7bd0e5, #8cd6e8, #9ddcec, #aee2ef, #bfe8f2, #d4f0f7, #e5f6fa, #f6fcfd
- Shades (toward black): #2eb4d6, #27a4c4, #228faa, #1d7d95, #196b80, #15596a, #114855, #0c323c, #082026, #030e11

## Harmonies

- Complementary: #da6244
- Analogous: #44daad, #4471da
- Triadic: #da44bc, #bcda44
- Split-complementary: #da4471, #daad44
- Tetradic: #ad44da, #da6244, #71da44

## Colors that go with #44bcda

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #44bcda: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #44bcda: 6 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #44bcda: 4 real palettes, including Patreon's brand system and Figma's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Confluent's brand system and First Snow put Midnight Blue beside #44bcda, as the lead colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), First Snow (https://brandsweets.com/palettes/cool#first-snow), Kraken (https://brandsweets.com/colors/brands/kraken-com), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #44bcda in 10 real palettes, including Confluent's brand system and Elastic's brand system, as the supporting colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Elastic (https://brandsweets.com/colors/brands/elastic-co), 1password (https://brandsweets.com/colors/brands/1password-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #44bcda in 11 real palettes, including Cursor's brand system and Astro's brand system, as the text colour against it. Seen in: Cursor (https://brandsweets.com/colors/brands/cursor-com), Astro (https://brandsweets.com/colors/brands/astro-build), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Raycast (https://brandsweets.com/colors/brands/raycast). — https://brandsweets.com/colors/taupe
- **Wheat** #f5deb3 [pool] — Designers have shipped Wheat with #44bcda: 4 real palettes, including Oatly's brand system and Resort, as the supporting colour. Seen in: Oatly (https://brandsweets.com/colors/brands/oatly-com), Resort (https://brandsweets.com/palettes/light#resort), Still Water (https://brandsweets.com/palettes/cool#still-water), Mint Chip (https://brandsweets.com/palettes/light#mint-chip). — https://brandsweets.com/colors/wheat
- **Salmon** #fa8072 [harmony: complementary] — Salmon sits directly opposite #44bcda on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/salmon

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.22:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #1e8199 (4.51:1); AA: background → #424242 (4.52:1); AAA: text → #176173 (7.01:1); AAA: background → #212121 (7.25:1)
- On black (#000000): 9.45:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/44bcda-a2b5be-df4e77-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#44bcda" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.