# #44a9bb

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#44a9bb`
- RGB: rgb(68, 169, 187)
- HSL: hsl(189, 47%, 50%)
- OKLCH: oklch(0.683 0.096 211.3)
- Relative luminance: 0.3319
- Nearest named color: Frozen Wave (#56acca, Δ 2.804) — https://brandsweets.com/colors/frozen-wave
- Moods: cool, modern
- Page: https://brandsweets.com/colors/44a9bb

## Tints & shades

- Tints (toward white): #56b2c2, #69bbc9, #78c1ce, #8bcad5, #9ed3dc, #b0dbe3, #c3e4e9, #d2eaef, #e5f3f6, #f8fcfc
- Shades (toward black): #3d99a9, #378b9a, #317a87, #2b6c78, #245c65, #1e4b52, #183d43, #122c31, #0c1f22, #050e0f

## Harmonies

- Complementary: #bb5644
- Analogous: #44bb91, #446ebb
- Triadic: #bb44a9, #a9bb44
- Split-complementary: #bb446e, #bb9144
- Tetradic: #9144bb, #bb5644, #6ebb44

## Colors that go with #44a9bb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #44a9bb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), N26 (https://brandsweets.com/colors/brands/n26-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com). — https://brandsweets.com/colors/charcoal
- **Terracotta** #e2725b [harmony, pool: complementary] — Terracotta sits directly opposite #44a9bb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Resort (https://brandsweets.com/palettes/light#resort), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/terracotta
- **Amber** #ffbf00 [pool] — Amber is paired with #44a9bb in 4 real palettes, including Salesforce's brand system and Blueprint, as the accent. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Cornflower Blue** #6495ed [harmony, pool: analogous] — Cornflower Blue is #44a9bb's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Arctic (https://brandsweets.com/palettes/clean#arctic), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/cornflowerblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #44a9bb: 6 real palettes, including Coca-Cola's brand system and Open House, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #44a9bb: 5 real palettes, including Patreon's brand system and Figma's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com), Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Confluent's brand system and Ford's brand system put Midnight Blue beside #44a9bb, as the lead colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Ford (https://brandsweets.com/colors/brands/ford-com), SoFi (https://brandsweets.com/colors/brands/sofi-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 4 real palettes, including Gopro's brand system and Graphite put Orange beside #44a9bb, as the accent. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Graphite (https://brandsweets.com/palettes/technical#graphite), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.75:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #327d8b (4.73:1); AA: background → #333333 (4.6:1); AAA: text → #265f69 (7.18:1); AAA: background → #0d0d0d (7.07:1)
- On black (#000000): 7.64:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/44a9bb-a2b7be-df4e7e-1f252d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#44a9bb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.