# #44a78c

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#44a78c`
- RGB: rgb(68, 167, 140)
- HSL: hsl(164, 42%, 46%)
- OKLCH: oklch(0.662 0.101 172.2)
- Relative luminance: 0.3076
- Nearest named color: Herbal (#29ab87, Δ 2.12) — https://brandsweets.com/colors/herbal
- Moods: neutral
- Page: https://brandsweets.com/colors/44a78c

## Tints & shades

- Tints (toward white): #4eb79b, #60bea5, #75c7b1, #88cebb, #9ad6c6, #acddd0, #bee4da, #d4ede6, #e6f5f1, #f8fcfb
- Shades (toward black): #3e9880, #388a74, #317765, #2b6958, #255b4c, #1f4c40, #193e34, #122b25, #0c1d18, #060e0c

## Harmonies

- Complementary: #a7445e
- Analogous: #44a75b, #4490a7
- Triadic: #8c44a7, #a78c44
- Split-complementary: #a74490, #a75b44
- Tetradic: #5b44a7, #a7445e, #90a744

## Colors that go with #44a78c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #44a78c: softer than #000 and cool enough to feel like part of the same palette. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #44a78c: 5 real palettes, including Clean Beauty and Wellness, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Wellness (https://brandsweets.com/palettes/warm#wellness), Atelier (https://brandsweets.com/palettes/elegant#atelier), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #44a78c: 4 real palettes, including Arctic and Canva's brand system, as the accent. Seen in: Arctic (https://brandsweets.com/palettes/clean#arctic), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #44a78c in 4 real palettes, including Diner and DuckDuckGo's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #44a78c in 4 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #44a78c: 7 real palettes, including Peacock and Open House, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Fintech Trust and Tide Pool put Midnight Blue beside #44a78c, as the text colour against it. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Ford (https://brandsweets.com/colors/brands/ford-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/midnightblue
- **Deep Pink** #ff1493 [harmony: complementary] — Deep Pink sits directly opposite #44a78c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/deeppink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.94:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #35826e (4.6:1); AA: background → #2e2e2e (4.62:1); AAA: text → #286252 (7.1:1); AAA: background → #030303 (7.02:1)
- On black (#000000): 7.15:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/44a78c-a2beba-d459b5-1f2b2d-e9f1eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#44a78c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.