# #449fbb

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#449fbb`
- RGB: rgb(68, 159, 187)
- HSL: hsl(194, 47%, 50%)
- OKLCH: oklch(0.659 0.095 221.4)
- Relative luminance: 0.2961
- Nearest named color: Blue Ocean (#009dc4, Δ 2.947) — https://brandsweets.com/colors/blue-ocean
- Moods: cool, modern
- Page: https://brandsweets.com/colors/449fbb

## Tints & shades

- Tints (toward white): #56a9c2, #69b3c9, #78bace, #8bc4d5, #9ecddc, #b0d7e3, #c3e0e9, #d2e8ef, #e5f2f6, #f8fbfc
- Shades (toward black): #3d90a9, #37839a, #317387, #2b6678, #245665, #1e4652, #183943, #122931, #0c1d22, #050d0f

## Harmonies

- Complementary: #bb6044
- Analogous: #44bb9b, #4464bb
- Triadic: #bb449f, #9fbb44
- Split-complementary: #bb4464, #bb9b44
- Tetradic: #9b44bb, #bb6044, #64bb44

## Colors that go with #449fbb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #449fbb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Terracotta** #e2725b [harmony, pool: complementary] — Terracotta sits directly opposite #449fbb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/terracotta
- **Amber** #ffbf00 [pool] — Amber is paired with #449fbb in 5 real palettes, including Beach Hut and Salesforce's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Canva's brand system and Qualcomm's brand system put Blue beside #449fbb, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Unity (https://brandsweets.com/colors/brands/unity-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #449fbb: 4 real palettes, including Dusk and Atelier, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #449fbb in 5 real palettes, including Diner and Riot Games's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #449fbb: 5 real palettes, including Snowflake AI Data Cloud's brand system and Telegram's brand system, as the supporting colour. Seen in: Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com), Telegram (https://brandsweets.com/colors/brands/telegram-org), Remix (https://brandsweets.com/colors/brands/remix-run), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #449fbb: 7 real palettes, including Gopro's brand system and Dusk, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.03:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #357c92 (4.72:1); AA: background → #2b2b2b (4.67:1); AAA: text → #275c6d (7.4:1)
- On black (#000000): 6.92:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #47a1bd (7.1:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/449fbb-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#449fbb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.