# #44868d

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#44868d`
- RGB: rgb(68, 134, 141)
- HSL: hsl(186, 35%, 41%)
- OKLCH: oklch(0.58 0.068 204.5)
- Relative luminance: 0.202
- Nearest named color: Arctic (#648589, Δ 3.319) — https://brandsweets.com/colors/arctic
- Moods: cool, modern
- Page: https://brandsweets.com/colors/44868d

## Tints & shades

- Tints (toward white): #4e99a2, #5aa7af, #6eb2b9, #83bdc3, #98c8cd, #a9d1d6, #bedce0, #d2e7e9, #e3f0f2, #f8fbfc
- Shades (toward black): #3d797f, #386f75, #326267, #2b555a, #264b4f, #1f3e41, #193134, #122426, #0d1a1c, #070d0e

## Harmonies

- Complementary: #8d4b44
- Analogous: #448d70, #44618d
- Triadic: #8d4486, #868d44
- Split-complementary: #8d4461, #8d7044
- Tetradic: #70448d, #8d4b44, #618d44

## Colors that go with #44868d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #44868d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), N26 (https://brandsweets.com/colors/brands/n26-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #44868d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Wellness (https://brandsweets.com/palettes/warm#wellness), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #44868d in 4 real palettes, including Beach Hut and Lemon Squeezy's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #44868d: 6 real palettes, including Ink & Paper and Intel's brand system, as the accent. Seen in: Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Intel (https://brandsweets.com/colors/brands/intel-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #44868d in 11 real palettes, including Redfin's brand system and Retro Pop, as the lead colour. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Diner (https://brandsweets.com/palettes/vivid#diner), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #44868d: 4 real palettes, including Deep Water and Telegram's brand system, as the lead colour. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Telegram (https://brandsweets.com/colors/brands/telegram-org), Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #44868d: 14 real palettes, including Peacock and Campus, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Campus (https://brandsweets.com/palettes/friendly#campus), Discover (https://brandsweets.com/colors/brands/discover-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #44868d: 4 real palettes, including Wendy's's brand system and Newsprint, as the supporting colour. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Honda (https://brandsweets.com/colors/brands/honda-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.17:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #417f86 (4.56:1); AA: background → #0f0f0f (4.6:1); AAA: text → #305f64 (7.13:1)
- On black (#000000): 5.04:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #53a3ac (7.2:1)

## Curated palettes containing it

- **Rain Garden** (spring, cool, muted, calm) — #4f8a8b, #a5c9a1, #f2b5a7, #f6f9f7, #1f3331 — Wet-leaf teal and moss with a soft peach — an overcast spring, calmer than the bright version and better for long reading. — tool: https://brandsweets.com/palettes/new/4f8a8b-a5c9a1-f2b5a7-f6f9f7-1f3331 — collection: https://brandsweets.com/palettes/spring

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/44868d-a2b8be-df4e86-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#44868d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.