# #445474

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#445474`
- RGB: rgb(68, 84, 116)
- HSL: hsl(220, 26%, 36%)
- OKLCH: oklch(0.446 0.057 263.7)
- Relative luminance: 0.0883
- Nearest named color: Deep Indigo (#4c567a, Δ 1.646) — https://brandsweets.com/colors/deep-indigo
- Moods: cool, muted
- Page: https://brandsweets.com/colors/445474

## Tints & shades

- Tints (toward white): #4f6287, #5b709a, #6e82aa, #8293b5, #95a4c1, #a8b4cc, #bcc5d7, #d2d8e5, #e5e9f0, #f9f9fb
- Shades (toward black): #3e4d6a, #394660, #313d54, #2b364a, #262f40, #202837, #1a212d, #131720, #0d1016, #08090d

## Harmonies

- Complementary: #746444
- Analogous: #446c74, #4c4474
- Triadic: #744454, #547444
- Split-complementary: #744c44, #6c7444
- Tetradic: #74446c, #746444, #44744c

## Colors that go with #445474

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #445474 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #445474's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Capital One (https://brandsweets.com/colors/brands/capitalone-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 6 real palettes, including Tesco's brand system and CVS's brand system put Blue beside #445474, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #445474: 4 real palettes, including Dusk and Open House, as the supporting colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #445474 in 14 real palettes, including Codecademy's brand system and Walgreens's brand system, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #445474: 17 real palettes, including HP's brand system and The New York Times's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Dutch Bros (https://brandsweets.com/colors/brands/dutchbros-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #445474: 4 real palettes, including Fireside and Wendy's's brand system, as the lead colour. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Wendy's (https://brandsweets.com/colors/brands/wendys-com), AT&T (https://brandsweets.com/colors/brands/att-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com). — https://brandsweets.com/colors/firebrick
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #445474: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.59:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.77:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6277a3 (4.69:1); AA: background → #c9c9c9 (4.58:1); AAA: text → #8596b7 (7.04:1); AAA: background → #f7f7f7 (7.09:1)

## Brands using this color

- **HP** — secondary #485571 (Δ 0.865) — https://brandsweets.com/colors/brands/hp-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/445474-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#445474" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.