# #44458d

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#44458d`
- RGB: rgb(68, 69, 141)
- HSL: hsl(239, 35%, 41%)
- OKLCH: oklch(0.428 0.116 279.7)
- Relative luminance: 0.0741
- Nearest named color: Blueberry (#464196, Δ 1.91) — https://brandsweets.com/colors/blueberry
- Moods: cool, modern
- Page: https://brandsweets.com/colors/44458d

## Tints & shades

- Tints (toward white): #4e4fa2, #5a5baf, #6e70b9, #8384c3, #9899cd, #a9aad6, #bebee0, #d2d3e9, #e3e4f2, #f8f8fc
- Shades (toward black): #3d3e7f, #383975, #323367, #2b2c5a, #26274f, #1f2041, #191934, #121326, #0d0d1c, #07070e

## Harmonies

- Complementary: #8d8c44
- Analogous: #446a8d, #67448d
- Triadic: #8d4445, #458d44
- Split-complementary: #8d6744, #6a8d44
- Tetradic: #8d446a, #8d8c44, #448d67

## Colors that go with #44458d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #44458d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Amazon (https://brandsweets.com/colors/brands/amazon-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #44458d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Capital One (https://brandsweets.com/colors/brands/capitalone-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 6 real palettes, including CVS's brand system and Tesco's brand system put Blue beside #44458d, as the supporting colour. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #44458d: 4 real palettes, including Blue Mono and Coca-Cola's brand system, as the supporting colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Peacock (https://brandsweets.com/colors/brands/peacocktv-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #44458d in 13 real palettes, including Walgreens's brand system and Wells Fargo's brand system, as the lead colour. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Costco (https://brandsweets.com/colors/brands/costco-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #44458d: 16 real palettes, including Unilever's brand system and Warbyparker's brand system, as the accent. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #44458d: 4 real palettes, including Datadog's brand system and Campbell's's brand system, as the accent. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 18 real palettes, including First Snow and Microsoft's brand system put Midnight Blue beside #44458d, as that palette's text colour. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.46:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.48:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6e70b9 (4.68:1); AA: background → #bdbdbd (4.5:1); AAA: text → #9192ca (7.17:1); AAA: background → #ebebeb (7.1:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/44458d-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#44458d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.