# #444474

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#444474`
- RGB: rgb(68, 68, 116)
- HSL: hsl(240, 26%, 36%)
- OKLCH: oklch(0.41 0.079 282.3)
- Relative luminance: 0.0662
- Nearest named color: Bonne Nuit (#3a4866, Δ 3.302) — https://brandsweets.com/colors/bonne-nuit
- Moods: cool, muted
- Page: https://brandsweets.com/colors/444474

## Tints & shades

- Tints (toward white): #4f4f87, #5b5b9a, #6e6eaa, #8282b5, #9595c1, #a8a8cc, #bcbcd7, #d2d2e5, #e5e5f0, #f9f9fb
- Shades (toward black): #3e3e6a, #393960, #313154, #2b2b4a, #262640, #202037, #1a1a2d, #131320, #0d0d16, #08080d

## Harmonies

- Complementary: #747444
- Analogous: #445c74, #5c4474
- Triadic: #744444, #447444
- Split-complementary: #745c44, #5c7444
- Tetradic: #74445c, #747444, #44745c

## Colors that go with #444474

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #444474's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Plaid (https://brandsweets.com/colors/brands/plaid-com), Capital One (https://brandsweets.com/colors/brands/capitalone-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 6 real palettes, including Alaska Airlines's brand system and CVS's brand system put Blue beside #444474, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Jeep (https://brandsweets.com/colors/brands/jeep-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #444474 in 9 real palettes, including Codecademy's brand system and Walgreens's brand system, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #444474: 14 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #444474 in 4 real palettes, including Sapphire & Gold and Disney's brand system, as the supporting colour. Seen in: Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Disney (https://brandsweets.com/colors/brands/disney-com), Open House (https://brandsweets.com/palettes/clean#open-house), Fireside (https://brandsweets.com/palettes/dark#fireside). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 13 real palettes, including Microsoft's brand system and First Snow put Midnight Blue beside #444474, as the accent. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Plaid (https://brandsweets.com/colors/brands/plaid-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #444474 in 5 real palettes, including Tumblr's brand system and NASA's brand system, as the accent. Seen in: Tumblr (https://brandsweets.com/colors/brands/tumblr-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com). — https://brandsweets.com/colors/orangered
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #444474: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.03:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.32:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7272ac (4.72:1); AA: background → #b8b8b8 (4.55:1); AAA: text → #9292bf (7.09:1); AAA: background → #e3e3e3 (7.04:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/444474-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#444474" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.