# #443181

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#443181`
- RGB: rgb(68, 49, 129)
- HSL: hsl(254, 45%, 35%)
- OKLCH: oklch(0.381 0.129 289.8)
- Relative luminance: 0.0501
- Nearest named color: Galactic Compass (#48357b, Δ 1.717) — https://brandsweets.com/colors/galactic-compass
- Moods: cool, modern
- Page: https://brandsweets.com/colors/443181

## Tints & shades

- Tints (toward white): #4f3a98, #5d43b1, #6e55be, #816bc7, #9785d1, #aa9bd9, #bdb1e2, #d0c8ea, #e6e1f4, #f9f8fc
- Shades (toward black): #3e2d76, #38296b, #322460, #2d2055, #271c4a, #1f163b, #191230, #130e25, #0e0a1a, #08060f

## Harmonies

- Complementary: #6f8131
- Analogous: #314781, #6c3181
- Triadic: #814431, #318144
- Split-complementary: #816c31, #478131
- Tetradic: #813147, #6f8131, #31816c

## Colors that go with #443181

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #443181: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #443181's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 5 real palettes, including Procter & Gamble's brand system and Alaska Airlines's brand system put Blue beside #443181, as the supporting colour. Seen in: Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #443181 in 8 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #443181: 11 real palettes, including Hinge's brand system and Hasbro's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 13 real palettes, including Microsoft's brand system and Fintech Trust put Midnight Blue beside #443181, as the accent. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Gillette (https://brandsweets.com/colors/brands/gillette-com), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #443181: 4 real palettes, including Glacier and First Snow, as the supporting colour. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), First Snow (https://brandsweets.com/palettes/cool#first-snow), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #443181 in 9 real palettes, including Nokia's brand system and Discord's brand system, as the supporting colour. Seen in: Nokia (https://brandsweets.com/colors/brands/nokia-com), Discord (https://brandsweets.com/colors/brands/discord), Confluent (https://brandsweets.com/colors/brands/confluent-io), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.49:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7d67c5 (4.62:1); AA: background → #ababab (4.57:1); AAA: text → #9d8cd4 (7.14:1); AAA: background → #d4d4d4 (7.08:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/443181-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#443181" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.