# #441d9f

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#441d9f`
- RGB: rgb(68, 29, 159)
- HSL: hsl(258, 69%, 37%)
- OKLCH: oklch(0.381 0.19 287.1)
- Relative luminance: 0.0461
- Nearest named color: Galactic Civilization (#442288, Δ 3.863) — https://brandsweets.com/colors/galactic-civilization
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/441d9f

## Tints & shades

- Tints (toward white): #4f22b9, #5a27d3, #6d3ddb, #8057e0, #9775e6, #aa8fea, #bea9ef, #d1c3f4, #e5ddf9, #f8f6fd
- Shades (toward black): #3f1b93, #371881, #321574, #2c1367, #27115a, #1f0d49, #1a0b3c, #14092f, #0d061e, #070311

## Harmonies

- Complementary: #789f1d
- Analogous: #1d379f, #851d9f
- Triadic: #9f441d, #1d9f44
- Split-complementary: #9f851d, #379f1d
- Tetradic: #9f1d37, #789f1d, #1d9f85

## Colors that go with #441d9f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #441d9f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Nivea (https://brandsweets.com/colors/brands/nivea-com), Discord (https://brandsweets.com/colors/brands/discord), Nokia (https://brandsweets.com/colors/brands/nokia-com), NHL (https://brandsweets.com/colors/brands/nhl-com). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — 4 real palettes, including Zillow's brand system and Procter & Gamble's brand system put Blue beside #441d9f, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Pfizer (https://brandsweets.com/colors/brands/pfizer-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #441d9f in 6 real palettes, including Pepsi's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #441d9f: 4 real palettes, including Warbyparker's brand system and Unilever's brand system, as the accent. Seen in: Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Slack (https://brandsweets.com/colors/brands/slack-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Kraken's brand system and Blue Mono put Midnight Blue beside #441d9f, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Air France (https://brandsweets.com/colors/brands/airfrance-com). — https://brandsweets.com/colors/midnightblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #441d9f: 4 real palettes, including FedEx's brand system and Hershey's's brand system, as the accent. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #441d9f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #441d9f: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.93:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.92:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #835be1 (4.55:1); AA: background → #a8a8a8 (4.59:1); AAA: text → #a486e9 (7.17:1); AAA: background → #cfcfcf (7.01:1)

## Brands using this color

- **dbt Labs** — accent #3d189a (Δ 1.836) — https://brandsweets.com/colors/brands/getdbt-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/441d9f-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#441d9f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.