# #440f61

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#440f61`
- RGB: rgb(68, 15, 97)
- HSL: hsl(279, 73%, 22%)
- OKLCH: oklch(0.307 0.135 309.8)
- Relative luminance: 0.0243
- Nearest named color: Clairvoyant (#480656, Δ 2.463) — https://brandsweets.com/colors/clairvoyant
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/440f61

## Tints & shades

- Tints (toward white): #5d1584, #7319a3, #8c1fc7, #9f2bde, #af4fe3, #bf72e9, #cd91ee, #ddb4f3, #ebd3f8, #fbf6fe
- Shades (toward black): #3e0e58, #380c4f, #350c4b, #2f0a42, #280939, #220831, #1c0628, #190623, #13041a, #0c0312

## Harmonies

- Complementary: #2c610f
- Analogous: #1b0f61, #610f55
- Triadic: #61440f, #0f6144
- Split-complementary: #55610f, #0f611b
- Tetradic: #611b0f, #2c610f, #0f5561

## Colors that go with #440f61

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #440f61: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #440f61 in 4 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #440f61: 8 real palettes, including Hinge's brand system and Discover's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Discover (https://brandsweets.com/colors/brands/discover-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com). — https://brandsweets.com/colors/denim
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #440f61: 5 real palettes, including Frost & Ember and Macaron, as the supporting colour. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Macaron (https://brandsweets.com/palettes/light#macaron), Opera (https://brandsweets.com/colors/brands/opera-com), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/powderblue
- **Tomato** #ff6347 [pool] — 4 real palettes, including FedEx's brand system and dbt Labs's brand system put Tomato beside #440f61, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/tomato
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #440f61 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Light Pink** #ffb6c1 [pool] — Light Pink shows up next to #440f61 in 3 real palettes, including Macaron and Sorbet, as the lead colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Sorbet (https://brandsweets.com/palettes/light#sorbet), Railway (https://brandsweets.com/colors/brands/railway-app). — https://brandsweets.com/colors/lightpink
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #440f61 in 3 real palettes, including Discord's brand system and Confluent's brand system, as the lead colour. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Confluent (https://brandsweets.com/colors/brands/confluent-io), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.12:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.49:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a941e1 (4.53:1); AA: background → #949494 (4.66:1); AAA: text → #c176ea (7.05:1); AAA: background → #b8b8b8 (7.12:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/440f61-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#440f61" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.