# #440f5c

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#440f5c`
- RGB: rgb(68, 15, 92)
- HSL: hsl(281, 72%, 21%)
- OKLCH: oklch(0.303 0.13 312.4)
- Relative luminance: 0.0234
- Nearest named color: Clairvoyant (#480656, Δ 1.768) — https://brandsweets.com/colors/clairvoyant
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/440f5c

## Tints & shades

- Tints (toward white): #5d157f, #741a9e, #8e1fc1, #a52cdd, #b450e2, #c16ee7, #d091ed, #dfb4f3, #ecd3f8, #fbf6fe
- Shades (toward black): #3d0e53, #3a0d4f, #340b46, #2d0a3d, #2a0939, #230830, #1d0627, #17051f, #13041a, #0d0312

## Harmonies

- Complementary: #275c0f
- Analogous: #1d0f5c, #5c0f4e
- Triadic: #5c440f, #0f5c44
- Split-complementary: #4e5c0f, #0f5c1d
- Tetradic: #5c1d0f, #275c0f, #0f4e5c

## Colors that go with #440f5c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #440f5c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #440f5c in 4 real palettes, including Marvel's brand system and Casper Sleep's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #440f5c: 9 real palettes, including Discover's brand system and Hinge's brand system, as the supporting colour. Seen in: Discover (https://brandsweets.com/colors/brands/discover-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Heinz (https://brandsweets.com/colors/brands/heinz-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com). — https://brandsweets.com/colors/denim
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #440f5c: 5 real palettes, including Macaron and Frost & Ember, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Opera (https://brandsweets.com/colors/brands/opera-com), Sorbet (https://brandsweets.com/palettes/light#sorbet). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #440f5c in 4 real palettes, including Discord's brand system and Confluent's brand system, as the lead colour. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Confluent (https://brandsweets.com/colors/brands/confluent-io), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 4 real palettes, including Campus and Bloomberg's brand system put Slate Gray beside #440f5c, as the supporting colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/slategray
- **Tomato** #ff6347 [pool] — 5 real palettes, including FedEx's brand system and Harley-Davidson's brand system put Tomato beside #440f5c, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/tomato
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #440f5c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.3:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.47:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ac3ee0 (4.52:1); AA: background → #919191 (4.54:1); AAA: text → #c577e9 (7.19:1); AAA: background → #b8b8b8 (7.21:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/440f5c-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#440f5c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.