# #440d24

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#440d24`
- RGB: rgb(68, 13, 36)
- HSL: hsl(335, 68%, 16%)
- OKLCH: oklch(0.266 0.086 359.5)
- Relative luminance: 0.0164
- Nearest named color: What We Do in the Shadows (#441122, Δ 0.987) — https://brandsweets.com/colors/what-we-do-in-the-shadows
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/440d24

## Tints & shades

- Tints (toward white): #671436, #891a48, #b0215d, #d2286f, #dc4785, #e2699c, #e98bb2, #f0b2cc, #f7d4e3, #fdf6f9
- Shades (toward black): #400c22, #3c0b20, #330a1b, #2f0919, #2b0817, #270714, #220712, #1a050e, #15040b, #110309

## Harmonies

- Complementary: #0d452d
- Analogous: #450d40, #45120d
- Triadic: #24450d, #0d2445
- Split-complementary: #0d4512, #0d4045
- Tetradic: #40450d, #0d452d, #120d45

## Colors that go with #440d24

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #440d24: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com). — https://brandsweets.com/colors/charcoal
- **Rust** #b7410e [harmony, pool: analogous] — Rust is #440d24's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #440d24: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Subaru (https://brandsweets.com/colors/brands/subaru-com), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #440d24 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Discover (https://brandsweets.com/colors/brands/discover-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #440d24 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #440d24 in 11 real palettes, including Maple and McDonald's's brand system, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Tim Hortons's brand system and Sketch's brand system put Blue beside #440d24, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Blush and Graphite Mono put Blush Pink beside #440d24, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Estate (https://brandsweets.com/palettes/luxury#estate). — https://brandsweets.com/colors/blush-pink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.8:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.33:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d72d74 (4.52:1); AA: background → #8a8a8a (4.58:1); AAA: text → #e472a1 (7.22:1); AAA: background → #adadad (7.04:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/440d24-c49ca8-62cb6d-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#440d24" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.